Marketing & Design Manager

We’re Sonesta International Hotels.The 8th largest hotel company in the U.S.—and growing fast.

An epic blend of full-service and focused hotels in major cities, Sonesta’s uniquely diverse portfolio of owned, managed, and franchised properties makes us everywhere you want to be. Driven by the human side of hospitality, we deliver service with passion, loyalty with purpose, and experiences that truly connect.

Together We Thrive—bringing quality, value, and amazing hospitality to every guest, every stay, across 1000+ properties in eight countries and counting.

Job Description Summary

The Marketing & Design Manager at Sonesta Hotels of New York is responsible for developing and executing NYC branded and property-level marketing and design strategies that drive awareness and maximize revenue across all NYC hotels, Food & Beverage, and spa outlets. The Marketing & Design Manager is a hybrid creative and strategic role and will focus on the development of integrated campaigns, oversees all creative and brand assets, and brings the guest experience to life through engaging creative designs developed for digital, social media, photography, and assist with on-property activations.Reporting to the Director of Digital Marketing in New York City, the Marketing & Design Manager will lead the creative design and support with marketing initiatives, ensuring alignment with brand standards and digital best practices.

Job Description

Creative Direction & Design

• Own and maintain brand standards across all visual touchpoints
• Create fully integrated seasonal and promotional campaigns across email, social, web and display
• Design and produce marketing materials including:
  • Digital ads, email campaigns, and landing pages
  • Social media graphics and video assets
  • On-property signage and collateral
  • Sales decks and presentations
  • GDS Ads
  • Invitations
  • Templates for the marketing and sales team to utilize
  • Assist with branded giveaways
  • Focus on supporting operations teams with on-property signage and printed collateral
• Develop spa templates to support the external spa team in ensuring brand standards are followed – fonts, colors, logos, etc
• Restaurant F&B designs include website, emails, printed collateral for menus, check-presenter, catering events, signage, postcards, etc
• Ensure all creative follows the latest Brand Guidelines provided by the corporate team

Website Management

• Lead the Digital Spice web agency relationship
• Manage website content updates, web forms and SEO optimization for the vanity site and the restaurant website

Email Marketing & CRM

• Own the creative development, QA testing and execution of all email marketing campaigns for Sonesta Hotels of New York, The Benjamin and ad-hoc sales/catering emails
• Manage Cendyn email platform and vendor
• Develop A/B testing for campaigns and targeted sends based on past guests, OTA, lapsed guest, etc.

Photography/Video

• Lead the photography for social media and PR for the hotels and restaurants
• Collaborate closely with Director of Marketing in concept, style and execute shoots for:
  • Hotel guest rooms and suites
  • Food & beverage (menus, cocktails, dining experiences)
  • Spa and wellness experiences
  • Seasonal activations and events
• Develop photo direction and mood boards for hosted Influencers
• Work with the team on managing photographers and stylists
• Manage photo library and asset organization in the Sonesta Brand DAM and internal NY team folders
• Oversee photo and video editing and retouching
• Provide on-site guidance for architectural and lifestyle photo/video shoots based on hotel design needs
• Ensure a consistent visual aesthetic that aligns with the Sonesta Brands

Social Media & Content

• Create engaging, visually compelling visual content including reels, stories, and short-form video for all platforms including Instagram, Facebook and Linked In
• Supports the Sonesta White Plains property with social media calendar and photography/content

Experiential Property Activations

• Assist with on-property experiences (seasonal installations, wellness activations, dining events)
• Ensure all activations are aligned with the brand standards

Commercial Engagement & Project Management

• Collaborate cross-functionally with operations, sales, and corporate field and brand teams
• Participate in internal and external meetings and calls with sales, corporate field marketing, and external Social Media, Website and CRM agencies to help ensure alignment and follow-through on initiatives.
• Monitor trends and identify new opportunities for website, CRM, Social Media and Display
• Prepare monthly reports with insights and recommendations

Additional Job Information/Anticipated

Pay Range

Annual Compensation Range: $85,000 - $95,000Base pay offered may vary depending on various factors including but not limited to job related knowledge, skills, and job specific/overall experience.

Benefits

Sonesta recognizes that benefits play a vital role in helping ensure the health and financial security of employees and their families. We offer a variety of benefits to our employees including:

• Medical, Dental and Vision Insurance
• Health Savings Account with Company Match
• 401(k) Retirement Plan with Company Match
• Paid Vacation and Sick Days
• Sonesta Hotel Discounts
• Educational Assistance
• Paid Parental Leave
• Company Paid Life Insurance
• Company Paid Short Term and Long Term Disability Insurance
• Various Employee Perks and Discounts
• Hospital Indemnity
• Critical Illness Insurance
• Accident Insurance

Sonesta is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status or other characteristics protected by law.

Upon submitting your application, please ensure you complete a full application in addition to attaching a resume. Incomplete applications received will not be considered.