Marketing Automation Specialist

Fit Franchise BrandsManalapan, NJ

$55,000 - $60,000 / year

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Overview

Schedule

Full-time

Career level

Senior-level

Remote

Hybrid remote

Compensation

$55,000-$60,000/year

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Job Description

About FIT Franchise Brands

FIT Franchise Brands is the parent company to two leading fitness concepts, MAX Fitness & Wellness and Farrell’s eXtreme Bodyshaping. We are a fast-growing franchisor focused on helping people transform their lives through fitness, nutrition, and community.

Our team supports franchise owners across the country with proven systems, marketing strategies, and operational excellence. We are looking for a Marketing Automation Specialist to help elevate our marketing infrastructure and drive results across our brands.

Role Overview

We are seeking a highly organized and detail-oriented Marketing Automation Specialist to support and optimize our automated marketing systems.

This role is ideal for a “technical creative” who enjoys both the structure of CRM automation and the craft of writing compelling marketing messages. You will play a key role in shaping the customer journey from first touchpoint through long-term engagement.

Key Responsibilities

Workflow Support & Development: Build, manage, and optimize automated lead nurturing sequences and CRM workflows
Content Creation: Write email, SMS, and landing page copy aligned with brand voice and campaign goals
Platform Management: Support administration of our marketing automation platform (GoHighLevel or similar)
Quality Assurance: Test campaigns, links, triggers, and logic to ensure a seamless user experience
Optimization: Identify opportunities to improve funnels, engagement, and conversion rates

Qualifications & Skills

Experience with GoHighLevel or similar platforms (HubSpot, ActiveCampaign, Klaviyo, etc.)
Strong writing skills with the ability to drive action and engagement
High attention to detail and strong organizational skills
Logical thinker with an interest in automation and customer journeys
Ability to manage multiple projects in a fast-paced environment
Recent graduates with relevant internships or hands-on experience are encouraged to apply

Benefits & Culture

We offer a supportive, high-performance environment along with a strong benefits package:

Flexible Structure: In-person role with Remote Fridays year-round
Summer Fridays: Early 3:00 PM finish from Memorial Day through Labor Day
Health Coverage: 70% of medical insurance premiums covered by the company
Additional Benefits: Dental, vision, and life insurance options
Retirement: 401(k) with company match
Paid Time Off: 15 PTO days annually, with up to 5 days carryover
Professional Growth: Ongoing development and learning opportunities
Fitness Perks: Complimentary membership at MAX Fitness & Wellness or Farrell’s eXtreme Bodyshaping

Pay: $55,000.00 - $60,000.00 per year

Benefits:

401(k)
401(k) matching
Dental insurance
Employee discount
Health insurance
Life insurance
Paid time off
Professional development assistance
Vision insurance

Work Location: In person

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FAQs About Marketing Automation Specialist Jobs at Fit Franchise Brands

What is the work location for this position at Fit Franchise Brands?

This job at Fit Franchise Brands is located in Manalapan, NJ, according to the details provided by the employer. Some roles may also include multiple work locations depending on the requirement.

What pay range can candidates expect for this role at Fit Franchise Brands?

Candidates can expect a pay range of $55,000 and $60,000 per year.

What employment applies to this position at Fit Franchise Brands?

Fit Franchise Brands lists this role as a Full-time position.

What experience level is required for this role at Fit Franchise Brands?

Fit Franchise Brands is looking for a candidate with "Senior-level" experience level.

What benefits are offered by Fit Franchise Brands for this role?

Fit Franchise Brands offers following benefits: Health Insurance, Dental Insurance, Vision Insurance, Life Insurance, Paid Vacation, Career Development, 401k Matching/Retirement Savings, and Health & Wellness Programs for this position. Actual benefits may vary depending on the employer's policies and employment terms.

What is the process to apply for this position at Fit Franchise Brands?

You can apply for this role at Fit Franchise Brands either through Sonara's automated application system, which helps you submit applications 10X faster with minimal effort, or by applying manually using the direct link on the job page.