Marketing Budget Media Analyst

About the Role

We are looking for a detail-oriented and analytical Marketing Budget & Media Analyst to support our Marketing & Ecommerce teams. This role plays a key part in managing the marketing budget, forecasting spend, and ensuring financial accuracy across marketing initiatives.

In addition to budget oversight, this role evaluates paid media performance and campaign effectiveness, identifying opportunities to improve engagement, optimize spend, and maximize return on investment. The ideal candidate enjoys working with both financial data and marketing analytics and can translate insights into clear recommendations that help drive business results.

Why Join Us

• Make a Strategic Impact: Help guide marketing investments and ensure budgets are aligned with business priorities.
• Blend Finance & Marketing Analytics: Work at the intersection of budgeting, campaign performance, and data insights.
• Collaborative Environment: Partner with leaders across Marketing, Ecommerce, Merchandising, and Creative teams.
• Data-Driven Decision Making: Use analytics tools and reporting to influence marketing strategy and performance.

What You'll Do

• Partner with the Vice President of Marketing & Ecommerce to establish annual budgets and forecasts for Marketing & Ecommerce.
• Maintain approved budgets, update monthly forecasts, and proactively address any over/under budget issues.
• Review, log, and submit approved invoices for Marketing & Ecommerce initiatives.
• Work with vendor partners and the Merchandising team to ensure vendor-funded campaigns are accurately tracked and allocated.
• Partner with the Creative Manager on signage orders to ensure final invoices align with vendor estimates.
• Monitor and analyze performance metrics across paid media campaigns to continuously improve results.
• Utilize tools such as Google Analytics and marketing platform dashboards to identify trends and provide strategic recommendations.
• Develop clear and insightful reports and dashboards that communicate campaign performance and key takeaways to stakeholders.
• Analyze customer behavior and feedback to improve communication strategies and enhance the customer experience.
• Manage multiple projects simultaneously while meeting deadlines and maintaining strong attention to detail.
• Proactively identify opportunities to improve processes, reporting, and marketing performance.

What We're Looking For

Education & Experience

• Bachelor's degree in Marketing, Business, Data Analytics, Statistics, or a related field.
• 2+ years of analytical experience in Marketing, Media Analytics, Budget Analysis, or related fields.
• Prior experience in a retail environment preferred.

Skills & Qualifications

• Strong analytical mindset with a data-driven approach to decision making.
• Experience developing and managing budget forecasts and monitoring marketing spend.
• Hands-on experience with data analytics tools and marketing dashboards.
• Proficiency in data visualization and reporting tools.
• Strong proficiency in Microsoft Office Suite, particularly Excel.
• Excellent written and verbal communication skills with the ability to present insights clearly.
• Ability to work independently with minimal supervision while collaborating across teams.
• Comfortable managing multiple projects and working in a fast-paced environment with tight deadlines.

Apply today to build your career with Fleet Farm and make an impact in marketing strategy and analytics!

Fleet Farm is an Equal Employment Opportunity Employer and gives all applicants for employment equal consideration regardless of race, color, sex, gender, ethnicity, religious creed or belief, national origin, ancestry, age, physical or mental disability, sexual orientation, genetic information, citizenship status, military or veteran status, pregnancy, or any other status protected by federal, state or local law. Upon request and consistent with applicable laws, Fleet Farm will provide reasonable accommodations to individuals with disabilities who need an accommodation to fully participate in the application process.