Marketing Campaign Execution Lead Analyst

Abacus Service CorporationWilmington, DE

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Overview

Remote

On-site

Job Description

Join Our Team as a Marketing Campaign Expert!

Are you ready to make a significant impact in the world of financial services? OneMain Financial, the largest lending-exclusive financial company in the U.S., is seeking a skilled Marketing Campaign Execution Lead Analyst to join our dynamic team. Based in the vibrant city of Wilmington, DE, this role offers the flexibility of remote work while being part of a company that has been committed to doing the right thing for over 100 years.

Key Responsibilities

Design, build, and optimize customer journeys using Adobe Journey Optimizer, focusing on event-triggered workflows and multi-channel orchestration across email, SMS, and push notifications.
Develop and maintain Adobe Campaign Classic/Standard workflows, including data ingestion, enrichment, targeting logic, and automated delivery processes.
Create dynamic, personalized content using AMPscript, JavaScript, HTML/CSS, and AJO personalization blocks to ensure scalable and reusable components across campaigns.
Collaborate with data engineering and marketing teams to integrate AJO with enterprise data sources, configure schemas, define events, and ensure accurate real-time profile activation.
Monitor campaign performance, troubleshoot workflow failures, optimize delivery throughput, and ensure compliance with governance, privacy, and deliverability best practices.

Requirements

Proficiency in Adobe Journey Optimizer (AJO) and Adobe v8.
Availability on call from 8:00am EST to 5:00pm EST.

Preferences

Experience with AMPscript, JavaScript, HTML/CSS.

If you live within 50 miles of Wilmington, DE, and are ready to take your career to the next level, apply today to join a forward-thinking team that values innovation and customer satisfaction.

Apply now and become a part of our mission to empower financial lives!

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FAQs About Marketing Campaign Execution Lead Analyst Jobs at Abacus Service Corporation

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This job at Abacus Service Corporation is located in Wilmington, DE, according to the details provided by the employer. Some roles may also include multiple work locations depending on the requirement.

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