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Marketing Campaign Specialist (Email Marketing)

Kasmo IncHillsborough, NJ
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Overview

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Job Description

Position: Marketing Campaign Specialist (Email Marketing)Location: Addison, TXExperience Required: 5+ YearsEducation: Bachelor's degree in Business, Marketing, Merchandising, eCommerce, or related fieldEmployment Type: Contract

Job Overview:

We are looking for a passionate and data-driven marketing professional who thrives at the intersection of creativity and analytics. This role offers the opportunity to lead and optimize impactful email campaigns while leveraging data insights to enhance campaign performance.

The ideal candidate will have strong expertise in Salesforce Marketing Cloud and a deep understanding of email marketing strategies, campaign execution, and customer engagement optimization.

Key Responsibilities:

  • Develop and execute end-to-end email marketing campaigns from strategy to deployment.
  • Build, test, and launch email campaigns using Salesforce Marketing Cloud.
  • Optimize campaign performance through segmentation, personalization, and A/B testing.
  • Collaborate with cross-functional teams including Marketing, Design, Content, Engineering, and IT.
  • Analyze campaign metrics such as open rates, CTR, and conversions to improve effectiveness.
  • Drive automation initiatives across the customer journey to scale marketing efforts.
  • Mentor team members and contribute to a collaborative and high-performing marketing environment.

Required Skills:

  • Strong understanding of email marketing principles and campaign lifecycle.
  • Hands-on experience with Salesforce Marketing Cloud.
  • Expertise in campaign segmentation, personalization, and A/B testing.
  • Strong analytical skills with experience in campaign optimization.
  • Excellent communication and collaboration skills.

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FAQs About Marketing Campaign Specialist (Email Marketing) Jobs at Kasmo Inc

What is the work location for this position at Kasmo Inc?
This job at Kasmo Inc is located in Hillsborough, NJ, according to the details provided by the employer. Some roles may also include multiple work locations depending on the requirement.
What pay range can candidates expect for this role at Kasmo Inc?
Employer has not shared pay details for this role.
What employment applies to this position at Kasmo Inc?
The employer has not provided this information. This may be discussed during the hiring process.
What is the process to apply for this position at Kasmo Inc?
You can apply for this role at Kasmo Inc either through Sonara's automated application system, which helps you submit applications 10X faster with minimal effort, or by applying manually using the direct link on the job page.