Marketing Communications and Public Relations Specialist

ABOUT AUSTIN REGIONAL CLINIC

Austin Regional Clinic has been voted a top Central Texas employer by our employees for over 15 years!   We are one of central Texas’ largest professional medical groups with 35+ locations and we are continuing to grow. We offer the following benefits to eligible team members: Medical, Dental, Vision, Flexible Spending Accounts, PTO, 401(k), EAP, Life Insurance, Long Term Disability, Tuition Reimbursement, Child Care Assistance, Health & Fitness, Sick Child Care Assistance, Development and more. For additional information visit https://www.austinregionalclinic.com/careers/

PURPOSE

Under the direction of the Marketing and Communications & PR Manager supports the strategic marketing, communications and PR goals of the organization. Carries out all duties while maintaining compliance and confidentiality and promoting the mission and philosophy of the organization.

ESSENTIAL FUNCTIONS

• Creates, edits, and proofreads content for all mediums including print, digital, audio, video (storyboarding), presentations, and displays. Content types include press releases, ad copy, patient communications, patient education pieces, corporate communications, web copy, social media posts, blog articles, scripts, and more.
• Collaborates with marketing, web, and creative teams to plan and develop content, style and layout.
• Researches industry-related topics, interviews industry professionals, stays up to date with developments, and generates new ideas.
• May lead cross-functional communications committee and coordinate daily, weekly, monthly, and quarterly publications.
• Follows and adjusts editorial calendar.
• Reviews and updates content across all media channels.
• Responds to media requests and coordinates interviews with appropriate spokespeople and leaders.
• Writes and distributes news releases and pitches stories that support company goals.
• Establishes and maintains productive working relationships with media outlets, publications, and reporters.
• Develops and implements communication plans.
• Initiates communication, collaboration, and problem solving with management, colleagues, and team members.
• Contributes to the daily operations and activities of the department by priority setting, schedule flexibility, and willingness to assist.
• Assists with monitoring and updating social media platforms for competitive information.
• Attends evening and weekend meetings and events as needed and writes about them.
• Reaches out to doctors and staff about community events they attended and writes about it.
• Actively participates in and contributes to ARC functions, activities, and events.
• Investigates problems and promptly seeks solutions in collaboration with appropriate persons.
• Meets expectations of customers in performing job responsibilities in a timely, efficient, and effective manner.
• Follows proper etiquette, such as thank you notes and other relationship-building communications.
• Complies with all Intellectual Property regulations.
• Adheres to all company policies, including but not limited to, OSHA, HIPAA, compliance, and Code of Conduct.
• Regular and dependable attendance.
• Follows the core competencies set forth by the Company, which are available for review on ARC SharePoint.

OTHER DUTIES AND RESPONSIBILITIES

• Performs other duties as assigned.

QUALIFICATIONS

Education and Experience

Required: A bachelor’s degree in journalism, public relations, or related field. At least one year of public relations and/or marketing communications experience.

Preferred: Healthcare marketing experience.

Knowledge, Skills and Abilities

• Strong writing skills, including English grammar.
• Strong understanding of how to iterate written content for different mediums, always keeping the target demographic in mind.
• Strong organization skills and ability to meet strict deadlines.
• Detail oriented editing skills.
• Ability to use Microsoft Office tools such as Outlook, Word, Excel, OneNote and others to arrange meetings, write reports, create presentations, and analyze data.
• Understanding of and follow through of proper etiquette, i.e. thank you notes, “nice to meet you” e-mails, and other relationship-building communications.
• Ability to be a team member who demonstrates courtesy and compassion in all aspects of job responsibility.
• Ability to respond to requests diplomatically with helpfulness by answering or finding out answers to questions.
• Ability to listen (without defensiveness) to customer concerns by acknowledging the concern and actively responding.
• Ability to handle phone calls with promptness, courtesy, and helpfulness.
• Ability to engage others, listen and adapt response to meet others’ needs.
• Ability to align own actions with those of other team members committed to common goals.
• Ability to manage competing priorities.
• Ability to perform job duties in a professional manner at all times.
• Ability to understand, recall, and communicate, factual information.
• Ability to understand, recall, and apply oral and/or written instructions or other information.
• Ability to organize thoughts and ideas into understandable terminology.
• Ability to apply common sense in performing job.
• Exceptional communication skills both verbal and written.