Marketing Compliance And Process Manager

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The Position

Job Title

Marketing Compliance and Process Manager

Job Description

Summary

The Marketing Compliance and Process Manager is directly responsible for first-line compliance review, approval and fulfillment of marketing and advertising materials for projects and campaigns established by the Marketing Department and other marketing supported community bank business units. The project management duties are devoted to project tracking, execution, approval and fulfillment, budget tracking and management, and regulatory communications.

Duties & Responsibilities

• Serves as the first line of defense for marketing related compliance risk.
• Reviews and approves high-volume marketing materials submitted by project owners using compliance-prepared regulatory checklists, ensuring speed, efficiency, and one-pass approval standards whenever possible.
• Embeds front-end compliance checkpoints within marketing project flows (scope, audience, offer, messaging) to validate product approvals, disclosures, and offer requirements prior to creative development, reducing downstream rework and compliance risk.
• Reviews and approves the supporting documentation submitted by the project owner including, but not limited to, Campaign and Offer Requirements, and Retail and Customer Care Playbooks
• Identifies opportunities and implements workflow automation within project management and compliance review systems (Kadince) including bulk processing efficiencies and approval routing enhancements to maintain a streamlined review process.
• Conducts Fair Banking first-line compliance oversight for marketing activities, including the review, tracking, and monitoring of marketing content, delivery channels, targeting strategies, geographic distribution, and third-party marketing vendors. Analyzes campaign reach, audience selection, and targeting methodologies across geographic and demographic indicators to identify, mitigate, and escalate potential Fair Banking risks.
• Ensures advertised product(s), and service(s) have been appropriately risk-rated, and have been through proper and adequate due diligence, as needed
• Effectively communicates with project owners, bankers, and marketing partners regarding advertising submissions, providing clear guidance to ensure materials align with internal policies, procedures and regulatory requirements.
• Translates complex regulatory requirements into clear, actionable guidance so business teams understand how requirements apply to marketing campaigns, messaging, and product promotion.
• Educates stakeholders on compliant campaign structuring and collaborates with cross-functional teams to address compliance considerations while maintaining marketing effectiveness and brand consistency.
• Partners with Corporate Compliance in researching marketing-related regulatory issues and provides business-focused perspectives to support balanced, risk-based decision-making.
• Develops, documents, and enhances marketing compliance processes, workflow maps, policies, procedures, and checklists to improve governance, efficiency, and audit readiness.
• As applicable to marketing, advertising and customer facing communications, gains in-depth knowledge of applicable federal and state retail banking and mortgage lending regulations and IRS rulings as they pertain to consumer deposit and non-deposit account products. Some of these include:
• FDIC - Advertisement of Membership (12 CFR 328);
• CFPB - Truth in Savings (12 CFR 1030) Reg DD;
• CFPB - Truth in Lending (12 CFR 1026) Reg Z;
• FDIC - Consumer Protection in Sales of Insurance;
• FDIC - Non-deposit Investment Products;
• FTC - UDAAP;
• HUD - Fair Housing Act;
• FTC - FRCA: Affiliate Marketing and Prescreened solicitations;
• FTC - CAN-SPAM; and
• IRS - 1099 Interest and bonus reporting
• Copyright and trademark needs
• Be the SME, lead writer, and project manager for all regulatory correspondence sent to customers
• Ensure that FUB brand and brand voice are well-represented and that correspondence aligns with customer's need to understand the impact of the change, what action s/he needs to take, and where to go for answers to questions
• Demonstrates forward-thinking adoption of emerging technologies and process improvements that enhance marketing governance, compliance oversight, and operational efficiency.
• Proactively manages marketing-related internal audits, compliance tests and exam preparation; maintains organized documentation repositories to ensure timely retrieval of approvals, substantiation files, and regulatory correspondence.
• Applies customer journey and multi-channel marketing knowledge to evaluate how disclosures, messaging, and offers function collectively across digital, email, direct mail, social, search, and fulfillment channels.
• Demonstrates understanding of search query logic, keywords, trigger terms, and digital advertising structures to ensure compliant messaging across paid and organic search platforms.

Additional Duties & Responsibilities

• Completes all required compliance exams on a yearly basis
• Adherence to all First United Policies and Procedures
• Dresses professionally
• Other duties as assigned by manager

First 180 Days

• Manage Audit Department's internal review of marketing processes.
• Work with Corporate Compliance to migrate project approvals from Kadince to the Asana platform.
• Manage impacts on Corporate Compliance processes, as they will be providing approvals on two separate platforms for two separate marketing departments (Bank and Mortgage).

Employee Specifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education and Work Experience

• Bachelor's degree in Marketing, Business, Finance or Communications
• Two (2) to five (5) years in related field preferred

Technical/Functional Competencies

• Ability to communicate well through both written and verbal communication.
• Exceptional interpersonal skills and ability to work well with a wide range of people.
• Strong initiative in the development and timely completion of projects and deadlines
• Exhibits sound and ethical judgment.
• Demonstrated ability to effectively collaborate across multifunctional teams.
• Exceptional time management skills in order to effectively multi-task.

NOTE: This job description is not intended to be all-inclusive. Employee may perform other related duties as assigned by supervisor to meet the ongoing needs of the organization.

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All Locations:

Durant-Corporate, Plano-Parkwood

If any applicant is unable to complete an application or respond to a job opening because of a disability, please email us at HR@firstunitedbank.com for assistance.

First United is an Equal Opportunity Employer. To the extent required by Federal or State law, First United does not discriminate in employment opportunities or practices on the basis of race, color, religion, sex, national origin, or any other characteristic protected by law.