Marketing Consultant
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Overview
Job Description
Known as the "Horse Capital of the World," Lexington, Kentucky, offers a rich blend of equine culture, bourbon experiences, a thriving arts community, friendliness, and charm, making it one of the most vibrant cities in the Southeast.
U.S. News and World Report recently named Lexington one of the Top 25 Best Cities that offer the best quality of life, citing education, safety, affordability, and healthcare. U.S. News and World Report also named Lexington one of the Top 10 best small cities in the U.S. Come join a growing team in an exciting Southeastern city.
As a local Marketing Consultant in the FOX 56 Sales Department, you will help Central, Southern and Eastern Kentucky businesses realize growth opportunities by introducing them to customized screen-based advertising solutions. Our cross-screen marketing approach includes, but is not limited to, industry leading digital products such as Amazon advertising solutions, YouTube, all streaming television platforms, targeted automotive products, social media solutions, digital display, custom content opportunities as well as broadcast television on FOX 56.
FOX 56, as a FOX affiliate, is home to best-in-class sports, including the NFL, 2026 World Cup, World Series, NASCAR, College Football, College Basketball, Belmont Stakes and much more! FOX 56 is also home to the only morning newscasts that stay local from 5a-10a, providing maximum local exposure to its advertising partners.
Responsibilities include, but are not limited to:
- Cultivating new relationships and strengthening current relationships with local direct clients while promoting station/company image and perception.
- Identifying the needs of advertisers and preparing customized sales presentations.
- Consulting with sales management on opportunities and the specific needs of clients.
- Curating new programs to maximize revenue from existing clients with a heavy focus on business development.
- Maintaining a customer-friendly attitude while being dedicated to company requirements and customer needs.
- Being a results-driven, customer-focused, solution-oriented, aggressive self-starter.
- Ensuring all financial budget goals are met by using WDKY/Nexstar advertising products to prospect, develop, maintain, and grow your account/revenue base.
Job Requirements:
- Proficient in computer applications, such as Excel, PowerPoint, Word, etc.
- Ability to multitask and operate with a sense of urgency.
- Excellent communication skills.
- Strong organizational and presentation skills.
- Confidence to speak with decision makers.
- Experience in advertising or marketing sales preferred but not required.
Nexstar, Inc. / WDKY-TV is proud to be an Equal Opportunity Employer and Drug Free Workplace.
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Automate your job search with Sonara.
Submit 10x as many applications with less effort than one manual application.
