Marketing Coordinator

Job Title: Marketing Coordinator

Location:Columbus, Ohio (Onsite)

About the Role

Crocodile Cloth is looking for a highly organized, proactive, and creative Marketing Coordinator to support day-to-day execution across brand, social, ecommerce, influencer, affiliate, and email marketing. This person will play a key role in keeping marketing programs moving, ensuring consistent brand execution, and helping the team stay organized, efficient, and performance-focused.

This is a strong fit for someone who thrives in a fast-paced environment, takes ownership without needing constant follow-up, and is excited to contribute across multiple channels while learning and growing within a brand-driven marketing team.

What You’ll Do

Brand Execution & Consistency

• Help execute brand standards across social media, DTC ecommerce, influencer, email, and other digital touchpoints
• Ensure content and messaging align with established brand voice and visual standards
• Support implementation of brand updates across channels accurately and efficiently  
• Review assets and content for consistency, quality, and attention to detail

Social Media & Community Management

• Support platform-specific posting schedules across key social channels
• Manage community engagement, including comments, messages, and audience interactions in brand voice
• Identify trends, conversations, and content opportunities and surface them to the team
• Track and report on follower growth, engagement, and content performance

DTC & TikTok Shop Support

• Maintain and update website and TikTok Shop content accurately and on time
• Assist with testing initiatives, including setup, tracking, and reporting
• Monitor site and content experience for gaps or friction points and flag opportunities for improvement
• Coordinate with ecommerce partners and agencies to help ensure smooth execution

Influencer, Affiliate & Email Marketing Support

• Assist with influencer and affiliate outreach, tracking, reporting, and partner communication
• Support campaign setup, promo code tracking, and documentation
• Help build and QA email campaigns, update audience segments, and track performance
• Maintain clean systems, files, and documentation across programs

Reporting & Operational Support

• Track key marketing KPIs across social, email, influencer, and ecommerce channels
• Maintain organized dashboards, reports, and recurring performance summaries
• Help identify underperforming areas and growth opportunities through data and observation
• Manage calendars, project timelines, and workflows to keep deliverables on track
• Communicate clearly around deadlines, priorities, and blockers
• Take ownership of assigned work and follow through with minimal oversight

What We’re Looking For

• 1–3 years of experience in marketing, social media, ecommerce, digital marketing, or a related role
• Strong organizational skills and attention to detail
• Excellent written and verbal communication skills
• Comfortable managing multiple projects and deadlines at once
• Familiarity with social media platforms, email marketing tools, and ecommerce environments
• Ability to work both collaboratively and independently
• Strong problem-solving instincts and a bias toward action
• Interest in consumer products, ecommerce, and brand-building
• Active social media user

Why Join Crocodile Cloth

You’ll have the opportunity to work across a wide range of marketing functions, contribute directly to brand growth, and be part of a team that values high standards, accountability, creativity, and collaboration.