Marketing Coordinator
Empower BrandsRichmond, Virginia
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Overview
Schedule
Full-time
Career level
Senior-level
Remote
On-site
Benefits
Career Development
Job Description
Position Overview:
Empower Brands is seeking a proactive and detail-oriented Marketing Coordinator to support our marketing initiatives and to help drive brand awareness, lead generation, and customer engagement. This is a highly collaborative role with a focus on supporting our franchisees, marketing team, and brand leaders.
Key Responsibilities:
- Be the first point of contact for all local marketing questions
- Manage marketing ticketing system to connect franchisees with the resources and necessary team members.
- Have deep knowledge of the resources, guides, and partners available to franchisees
- Coordinate the production of local marketing materials including brochures, flyers, ads, etc.
- Work with brand teams to keep brand print and apparel stores up to date and with inventory on appropriate items
- Help maintain brand consistency across all marketing materials.
- Maintain and organize the digital asset library, ensuring franchisees have access to current logos, photos, templates, and promotional materials.
- Gather and compile local campaign performance metrics to support reporting and analysis efforts.
- Assist with onboarding new franchisees by providing education marketing tools, systems, and brand guidelines.
- Help schedule and coordinate marketing-related webinars, office hours, or training sessions for franchisees.
- Serve as liaison between franchisees and approved vendors, helping to facilitate quotes, orders, and performance
- Support Brand Managers in managing vendor timelines and deliverables.
- Help ensure franchisees are following brand guidelines in print, digital, and social executions.
- Identify and escalate recurring issues or opportunities for training, FAQs, or additional resources.
Qualifications:
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- 2+ years of professional marketing experience preferred
- Excellent written and verbal communication skills.
- Strong organizational and project management abilities.
- Ability to multitask and meet tight deadlines in a collaborative environment.
WHO WE ARE:Empower Brands was founded in 2022 as a product of the integration of Lynx Franchising and Outdoor Living Brands. Empower encompasses ten industry-leading brands across commercial and residential services: JAN-PRO, FRSTeam, Archadeck Outdoor Living, Outdoor Lighting Perspectives (OLP), Conserva Irrigation, Koala Insulation, Wallaby Windows, Superior Fence and Rail, Bumble Roofing and Canopy Lawn Care. Empower is dedicated to providing its customers with the highest quality products and services in the commercial and home services industry while simultaneously delivering its franchise owners committed personal support, tools and empowerment to pursue their own success. Empower Brands is a portfolio company of MidOcean Partners, a leading private equity firm with an excellent track record investing in successful, growth-focused franchise businesses. For more about Empower Brands, visit the company’s new website at EmpowerFranchising.com.
Note: This job description in no way states or implies that these are the only duties to be performed by the employee(s) incumbent in this position. Employees will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments. All duties and responsibilities are essential functions and requirements and are subject to possible modification to reasonably accommodate individuals with disabilities. To perform this job successfully, the incumbents will possess the skills, aptitudes, and abilities to perform each duty proficiently. Some requirements may exclude individuals who pose a direct threat or significant risk to the health or safety of themselves or others. The requirements listed in this document are the minimum levels of knowledge, skills, or abilities. This document does not create an employment contract, implied or otherwise, other than an “at will” relationship.
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FAQs About Marketing Coordinator Jobs at Empower Brands
What is the work location for this position at Empower Brands?
This job at Empower Brands is located in Richmond, Virginia, according to the details provided by the employer. Some roles may also include multiple work locations depending on the requirement.
What pay range can candidates expect for this role at Empower Brands?
Employer has not shared pay details for this role.
What employment applies to this position at Empower Brands?
Empower Brands lists this role as a Full-time position.
What experience level is required for this role at Empower Brands?
Empower Brands is looking for a candidate with "Senior-level" experience level.
What benefits are offered by Empower Brands for this role?
Empower Brands offers Career Development for this position. Actual benefits may vary depending on the employer's policies and employment terms.
What is the process to apply for this position at Empower Brands?
You can apply for this role at Empower Brands either through Sonara's automated application system, which helps you submit applications 10X faster with minimal effort, or by applying manually using the direct link on the job page.