Marketing Coordinator

Greenberg Traurig (GT), a global law firm with locations across the world in 15 countries, has an exciting employment opportunity for you. We offer competitive compensation and an excellent benefits package, along with the opportunity to work within an innovative and collaborative environment.

Join our Marketing Team as a Marketing Coordinator located in our Philadelphia office.

We are seeking a professional who thrives in a fast-paced, deadline-driven environment. The ideal candidate possesses strong problem-solving and decision-making abilities, ensuring efficiency and accuracy in every task. With a dedicated work ethic and a can-do attitude, you will take initiative and approach challenges with confidence and resilience. Excellent communication skills are essential for collaborating effectively across teams and delivering exceptional client service. If you are someone who demonstrates initiative, adaptability, and innovation, we invite you to join our team.

This role will be based in our Philadelphia Office, on a hybrid basis. This role reports to the Marketing and Business Development Manager.

Position Summary

The Marketing Coordinator will work directly with the Marketing and Business Development Manager and other northeast team members to organize and contribute to a broad range of office and practice-specific business development, communication, and marketing activities, while working as an integral part of the global marketing and business development team. Candidate should also be flexible to work overtime as needed.

Key Responsibilities

• Works closely with the Marketing and Business Development Manager to develop and implement the marketing and business development strategies and initiatives for the Philadelphia office
• Develops relationships with attorneys to serve as point of contact for day-to-day requests and marketing and business development needs
• Understands the local practices, office initiatives, and representations of key clients
• Prepares business development materials, including drafting pitches, collaborating with attorneys on proposals and drafting, managing, and submitting responses to Requests for Proposals (RFPs), and producing other collateral materials. This includes conducting, requesting, and analyzing research, preparing pitches, proposals, presentations, and other client-facing documents, utilizing existing content and, when needed, writing new content, and ensuring delivery and/or production requirements are met
• Drafts, edits, and distributes marketing materials, internal newsletters, press releases, seminar materials, invitations, client updates, and other client communications, as needed
• Assists in planning and executing client events, seminars, and webinars, including drafting invitations, maintaining registration lists, marketing materials, coordinating logistical arrangements, and providing on-site support, as needed
• Assists in coordinating and executing attorney participation in marketing profile-raising events
• Assists with PR support, including drafting press releases, internal and external communication, social media posts, client updates, and other communications
• Evaluates sponsorship opportunities based on ROI and strategic criteria, prepares business cases for review and approval, and handles preparation of sponsorship deliverables, including logos, program ads, guest lists, etc.
• Supports attorney on-boarding and integration
• Maintains tracking sheets with relevant information on marketing and business development activities and opportunities, handles follow-up outreach to internal and external stakeholders, and other administrative duties as assigned
• Provides back-up services to the marketing department on an as-needed basis
• Assists with and manages a variety of short- and long-term projects and responds to ad-hoc attorney requests
• Maintains office- and practice-specific content and compiles information and draft submissions for directory and ranking authorities such as Chambers USA, IFLR, American Bar Association, Law360, US News/Best Lawyers, etc.
• Creates and maintains records of the firm’s specific practice experience, utilizing the firm’s experience database
• Ensures the flow of information from attorneys to marketing team, including as it relates to attorney biographies, practice area description updates, experience tracking, news and activities data, press releases, new team members, internal newsletter content, etc.
• Collaborates with marketing professionals throughout the firm, including the communications team, online team, marketing research team, RFP team, events team, and creative teams across several functions on an as-needed basis
• Works with marketing research team to gather research and analysis on targets, industries, and emerging trends as needed for business development purposes

Qualifications

Skills & Competencies

• A self-starter and team player, able to accept direction, yet work independently
• Excellent prioritization, problem-solving, and time management skills
• Outstanding interpersonal and communication skills, both written and oral
• Flexibility and adaptability in a fast-paced work environment
• Strong client-first work ethic
• Remain calm in the face of pressure
• Ability to effectively interface with all levels of personnel within the organization and with external clients
• Strong attention to detail

Education & Prior Experience

• Bachelor’s degree required
• Two to four years of relevant experience in marketing or business development
• Experience at a law firm or other professional services firm is preferred

Technology

• High level of proficiency using Microsoft Office (Outlook, Word, Excel, and PowerPoint)

GT is an EEO employer with an inclusive workplace committed to merit-based consideration and review without regard to an individual’s race, sex, or other protected characteristics and to the principles of non-discrimination on any protected basis.