Marketing Coordinator

Under the direction and supervision of the Marketing and Public Relations Manager, the Marketing Coordinator is responsible for the timely completion of written content creation and social media management. This is a Marketing Department, part-time position with 25-30 hours per week expected. Position expected to work nights or weekends on occasion.

ESSENTIAL FUNCTIONS OF THE JOB

• Familiar with the scope of service provided by parks and recreation services organization.
• Ensures that marketing materials are targeted to the right consumer, with the right message at the right time. Individual should actively apply advertising, communication, marketing and public relations strategies and tactics to current efforts, adapt efforts and generate new efforts for the benefit of the Park District.
• Writes, edits, proofreads and disseminates public information for all Park District operations and recreational programs through various communications media (i.e. TV, radio, newspaper, other media) in a timely and effective manner. Organizes the media schedule and updates contact lists daily. Drafts and posts meaningful and effective blog content.
• Assists as needed in generating promotional narratives for collateral pieces including but not limited to: brochures, advertisements and public service announcements.
• Responsible for verifying that materials viewed by the public comply with the agency's rules of branding, communication standards consistently, Including proofreading for manuals, policies, and other agency documents for accuracy and agency voice.
• Responsible for the management and organization of content on websites. Generates digital content for the website, social media and other platforms. Maintains web and social media calendars using Rectrac or other services.
• Generates monthly e-newsletters including coordinating content for GPD, FitNation and GO Gurnee and drafts and sends weekly Park Happenings for employees. Coordinates virtual backpack materials for local school districts.
• Manages District mobile Application(s) including content, alerts and other functions.
• Maintains and prepares marketing materials for expos, conferences, showcases, job fairs and attends when scheduled.
• Maintains file libraries for marketing files and all district photography following an established filing hierarchy set forth by the Director of Marketing and Community Relations.
• Creates simple flyers, infographics, social posts. Updates forms, flyer, programs, and handbooks as directed for all departments as requested/assigned.
• Completes large format print requests. Familiar with a variety of special printer projects and coordinates with external print requests such as signage.
• Manages merchandising schedule for all facilities-posters, flyers, community boards.
• Attends programs, special events and other Park District happenings as a back up to the multimedia designer.
• All other duties as assigned.

Qualifications

QUALIFICATIONS

• Experience- 1-3 years of experience in marketing, journalism, advertising, or related field. Preference for candidates with experience with a recreation, sports or fitness organization
• Education- A bachelor's degree in Marketing, Communications, Public Relations, Journalism or English preferred. Equivalent experience will be reviewed.
• Skills- Familiarity with current web content management systems. Thorough knowledge of personal computers and Microsoft Office including a strong use of Word, Excel and PowerPoint required. Experience in managing social media and digital advertising preferred. Experience using a digital camera and manipulating files for use in various formats. Candidate must also possess excellent verbal and written communication skills.
• Certifications- Valid driver's license, First-Aid, CPR, and AED certifications are required within 90 days and must be maintained. The District will provide classes for First-Aid, CPR, and AED Certifications.
• Competencies- The Marketing Coordinator must possess a thorough understanding of marketing and advertising principles as they apply to major programming areas including fitness, preschool, aquatics, special events, athletics, general park district programs and parks and recreational trends. A high level of accuracy, attention to detail and ability to manage multiple projects and deadlines simultaneously. Ability to plan, organize and prioritize work assignments. Ability to exercise considerable initiative, ingenuity and independent judgement in the performance of work assignments.

ADDITIONAL DUTIES AND RESPONSIBILITIES

• Identifies and attends approved trainings and seminars to advance skills and stay abreast of new marketing trends.
• Serve on internal committees as assigned.
• Assist the Director of Marketing and Community Relations with administrative duties, as needed.

We believe in taking care of our team and supporting our members both professionally and personally. As a valued addition to our team, you'll enjoy a comprehensive benefits package dependent on your role. Check out our offerings here.

PHYSICAL DEMANDS

The physical demands of this position are minimal. Most of your job will be at a desk or on site for program or event delivery. Occasionally movement of supplies, equipment, or uniforms is necessary in which case the maximum weight that you are expected to be able to lift is 25 lbs., though typically it will be less than this. Some bending, twisting, and kneeling may be necessary at your desk or in support of marketing supply deliveries or promotional set-ups.

GENERAL STATEMENT OF POLICIES, SAFETY, ETC.

It is expected that all Gurnee Park District Staff comply with the policies and procedures as set forth by the Gurnee Park District Board of Commissioners. Resources that outline these policies and procedures include the Personnel Policy Manual, Safety Manual, Departmental Manual, Area or Job Specific Manuals and other written or verbal procedures as provided by your supervisor. As all situations cannot be documented even in manuals such as these, it is further expected that your actions as an employee are always performed with safety in mind, respect of your fellow staff and customers in mind, and at the direction of your supervisor. Gurnee Park District has developed the SOFFI Customer Service Standards as a guide to our agency's expectations and recommendations for successful work behavior. It is expected that all staff learn and understand these policies and procedures.