Marketing Coordinator

Position Number: 22178518

County: Pulaski

Posting End Date: 04/07/2026

Anticipated Starting Salary: $47,397

Hiring Official: Wayne Ruthven, Deputy Secretary/Chief of Staff

Preferred Qualifications: Previous experience working with veterans/marketing veterans programs. Also, experience marketing recruiting and retention of direct care nursing personnel in a long-term care setting.

This position will work closely with the ADVA Secretary, the Deputy Secretary, and other department staff.

This position is a non-safety sensitive position.

All jobs offers and continued employment are contingent upon passing the pre-employment drug-screening, criminal background check, and adult maltreatment central registry checks (if applicable). You have the right to obtain a copy of the reports from the registries.

The Arkansas Department of Veterans Affairs serves Arkansas Veterans, and their eligible dependents, through advocacy and education to access federal and state benefits, high-quality long-term nursing care, and burial honors.

Position Information

Job Series: Marketing - Career-path

Classification: Marketing Coordinator

Class Code: CMA01P

Pay Grade: SGS05

Salary Range: $47,397 - $70,148

Job Summary

The Marketing Coordinator is responsible for assisting with the development and implementation of marketing programs and campaigns for the State of Arkansas. This role involves coordinating day-to-day marketing activities, managing content, and ensuring timely execution of initiatives. The Marketing Coordinator works closely with the Marketing Supervisor/Expert and other team members to ensure alignment with state goals and messaging.

Primary Responsibilities

Assist in the planning, development, and execution of marketing campaigns and strategies for state initiatives. Coordinate content creation, social media management, and distribution of marketing materials. Maintain relationships with external vendors, media outlets, and stakeholders to ensure campaign execution. Track and report on the performance of marketing campaigns using analytics tools, providing insights and recommendations for improvement. Assist in the organization of events, conferences, and other marketing-related activities. Ensure that all marketing efforts comply with state policies, regulations, and branding guidelines. Provide administrative support for the marketing department, including managing calendars, tracking project timelines, and preparing reports.

Knowledge and Skills

Solid understanding of marketing principles, content creation, social media management, and digital marketing platforms. Familiarity with marketing analytics and metrics. Strong organizational, communication, and multitasking skills. Proficiency in marketing software, social media platforms, and Microsoft Office Suite. Ability to manage multiple tasks efficiently and meet deadlines. Ability to collaborate with team members and stakeholders to achieve marketing goals.

Minimum Qualifications

At least two years of professional experience in marketing or communications, with a focus on content creation, social media, or event coordination.

Satisfaction of the minimum qualifications, including years of experience and service, does not entitle employees to automatic progression within the job series. Promotion to the next classification level is at the discretion of the department and the Office of Personnel Management, taking into consideration the employee's demonstrated skills, competencies, performance, workload responsibilities, and organizational needs.

Licensure/Certifications

N/A OTHER JOB RELATED EDUCATION AND/OR EXPERIENCE MAY BE SUBSTITUTED FOR ALL OR PART OF THESE BASIC REQUIREMENTS, EXCEPT FOR CERTIFICATION OR LICENSURE REQUIREMENTS, UPON APPROVAL OF THE QUALIFICATIONS REVIEW COMMITTEE.

The State of Arkansas is committed to providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, pregnancy, age, disability, citizenship, national origin, genetic information, military or veteran status, or any other status or characteristic protected by law.

Nearest Major Market: Little Rock