Marketing Data Analyst

Marketing Data Analyst

Who We Are

Essity is a global leader in health and hygiene headquartered in Stockholm, Sweden, with a North American headquarters located in Philadelphia, PA. We are a multi-billion-dollar company with a purpose to break barriers to well-being for the benefit of consumers, patients, care givers, and customers across the globe. We do this through innovations in our Professional Hygiene, Personal Care, and Health & Medical business units that provide hygiene and health solutions to over a billion people every day worldwide.

Working at Essity is more than a career, it is where you will play your part in a better future, to improve well-being for people and have opportunities to drive positive change for society and the environment. As an employee at Essity, you will belong to a team where you feel valued, are safe, supported to grow and challenged to generate business results in a friendly and open atmosphere.

About the Role

Essity is looking for an experienced Marketing Data Analyst who will support commercial analytics for the North America market by coordinating data collection, analysis, and reporting to inform decision-making. This role develops dashboards and insights, maintains data accuracy, and helps strengthen analytics

tools and capabilities. Working closely with the sales team, internal stakeholders, IT, global category teams, and external partners such as media agencies, the analyst translates data into actionable business insights and supports initiatives including MMM quarterly updates and forecasting. This role will be in the Personal Care business unit and work with the TENA and

Femcare brands.

The ideal candidate should live in Philadelphia, PA.

We're looking for people who embody our values, aren't afraid to challenge, innovate, experiment, and move at a fast pace. We're always looking for ways to improve our products and ourselves. If this is you, we'd love to talk.

What You Will Do

• Lead data collection and analysis for the NA market in the Personal Care business unit, delivering actionable insights on pricing, product mix, segmentation, profitability, sales, opportunities, risks, trends, and KPIs.
• Partner with the sales, marketing, finance, and logistics teams to ensure data integrity, align insights, and support a consistent approach to commercial decision-making.
• Build advanced reports and dashboards in tools such as Excel and Power BI to monitor performance and support business decisions.
• Support the development and adoption of analytics tools and systems that expand data capabilities and improve usability.
• Perform regular data audits to maintain quality and identify opportunities for process improvement.
• Build capability by creating frameworks that train and enable internal and external stakeholders to use performance marketing data and insights effectively.
• Integrate data by helping connect performance marketing data with the Essity

data lake to enable advanced analytics, including MMM, ROI modeling, and

predictive analysis.

• Align technology by acting as a liaison across IT, marketing, and external

agencies to ensure marketing tools and attribution technologies meet business requirements.

• Manage partners by working with media agencies and external providers to

optimize marketing technology platforms and deliver insights aligned with

business goals.

• Drive continuous improvement by identifying opportunities to enhance marketing performance data processes through automation, scalability, and stronger

reporting quality.

Who You Are

• Educational and Professional Background: Bachelor's or Master's degree in Marketing, Data Science, or a related field, with at least 5 years of experience in digital marketing, analytics, or campaign management.
• Technical Expertise: Proficiency in tools like Excel, SQL, Python, ETL tools (e.g. funnel.io) and visualization platforms such as Power BI, with familiarity in marketing technologies (e.g., ad servers, DSPs).
• Data and Analytics Skills: Strong understanding of marketing metrics, ROI analysis, and predictive modeling, with the ability to integrate and analyze data from diverse sources, including media platforms, CRM and e-commerce platforms.
• Strategic and Business Acumen: Ability to design and lead test-and-learn frameworks, synthesize insights into actionable strategies, and align data-driven decisions with marketing objectives.
• Collaboration and Communication: Strong ability to work cross-functionally with global teams and external agencies, translating complex data insights into clear, actionable recommendations for stakeholders.
• Project Management: Experience managing multiple projects with a focus on scalability, process automation, and timely delivery while addressing challenges in data integration and analytics

What We Can Offer You

At Essity, we believe every career is as unique as the individual and empower employees to reach their full potential in a winning culture motivated by a powerful purpose.

Compensation and Benefits:

Expected Compensation

Competitive annual salary + annual incentive bonus + benefits

Pay offered may vary depending on multiple individualized factors such as knowledge, skills, and experience.

Along with competitive pay you will be eligible for the following benefits:

• United Healthcare PPO / EyeMed Vision Insurance / Delta Dental Insurance

• Wellness program provided through Rally

• Healthcare and Dependent Care Flexible Spending Accounts (FSA)

• 401(k) with employer match and annual employer base contribution

• Company paid Basic Life, AD&D, short-term and long-term disability insurance

• PTO offering with Paid Holidays

• Scholarship program for children of Essity employees.

Additional Information

The Company is committed to equal employment opportunity and providing reasonable accommodations to qualified candidates and employees pursuant to applicable law. We value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, gender, sex, age, religion, creed, national origin, ancestry, citizenship, marital status, sexual orientation, physical or mental disability, medical condition, military and veteran status, gender identity or expression, genetic information, or any other characteristic protected by federal, state, or local law.

If you require reasonable accommodation as part of the application process please contact EssityHRNorthAmerica@essity.com

Together, we are improving lives, every day

Working at Essity is not just a career; it is a chance to directly make the world a healthier, more hygienic and safer place. With impactful innovations coupled with sustainable solutions, we strive to reach more people every year with the necessary and essential solutions for well-being.

Application End Date:

Job Requisition ID:

Essity262008