
Marketing Data Analyst - Growth And Forecast
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Overview
Job Description
We're growing our digital team - the group responsible for everything from lead generation and customer journey mapping to digital advertising, data orchestration, and activation. This role is designed for a recent graduate or someone with 1-2 years of experience who's excited about how data powers marketing, advertising, and customer growth.
As a Marketing Data Analyst, you'll work at the intersection of data engineering, analytics, and digital marketing: connecting systems, analyzing engagement and ad performance, and helping forecast customer growth. Your work will directly support the sales and marketing teams by ensuring the right data flows into the right places at the right time - from ad platforms to CRM reporting.
This is a great opportunity for someone who wants to see the business impact of their work - helping the company understand prospects, optimize advertising, personalize engagement, and forecast growth through data.
Applicants are required to submit a 1-2 minute video introduction with their application.
What You'll Do
- Support the collection, orchestration, and activation of marketing and advertising data across platforms (CRM, automation, Google/Meta/LinkedIn Ads, analytics tools).
- Build and maintain pipelines and reverse ETL processes that keep dashboards, campaigns, and CRM systems up to date.
- Develop forecasting models and reports that connect engagement and advertising spend to revenue growth.
- Produce clear ad performance reports that highlight ROI, efficiency, and optimization opportunities.
- Apply statistical and analytical methods to uncover customer journey patterns, lead quality drivers, and campaign impact.
- Create dashboards and visualizations to make insights accessible for marketing, sales, and leadership.
- Collaborate with cross-functional teams to ensure data is powering campaigns effectively.
- Experiment with AI tools to speed up workflows and enhance analytics
Automate your job search with Sonara.
Submit 10x as many applications with less effort than one manual application.
