Marketing Data Enablement Manager

First Horizon Corp.Birmingham, AL

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Overview

Schedule

Full-time

Career level

Director

Remote

On-site

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Job Description

Location: On site at location listed in job posting.

Summary of Position:

The Marketing Data Enablement Manager is a member of the Marketing team, reporting to the VP, Marketing Data Enablement and Production Support. This position is responsible for leading a team of data analysts. Partnering with key stakeholders, the Marketing Data Enablement Manager shapes and delivers data driven, integrated customer and banker experiences within the Marketing technology stack and enables data pipelines necessary to launch and successfully manage Marketing campaigns and events. The person in this role will focus heavily on retail, small business, and commercial banking-related enablement and will serve as the main steward to advance the campaign and data delivery capabilities in the Marketing and Data Enablement space. This candidate possesses a demonstrated knowledge of industry leading platforms and tools related to banking core systems, CDPs, marketing automation, digital, sales and service, CX, CRM, Data Cloud, and personalization. The candidate can effectively analyze requirements and manage tasks to a deadline. This role will involve designing Alteryx workflows, ETL processes, connecting with data in Salesforce, Data Cloud, and Databricks, ensuring data and process quality, implementing consistent patterns and reusable components.

Roles and Responsibilities:

Lead a small team of data analysts focused on launching and supporting Marketing campaigns and projects in a fast-paced environment.
Partner with the Analytics, Integrated Marketing and/or Brand Strategy teams to define audience, segmentation, and measurement requirements for program and campaign delivery across multiple channels.
Work with cross-functional teammates to follow standard operating procedures to test and validate data processes for quality and accuracy.
Ensure data accuracy and integrity across multiple sources and systems.
Identify gaps and opportunities in process, quality, and efficiency, and recommend targeted adjustments.
Adhere to regulatory and compliance requirements for industry privacy and consent.

Related Qualities:

Must have strong oral and written communication skills, communicating complex findings in a clear and understandable manner.
Be customer focused on understanding and appropriately drive innovative solutions.
The ability to successfully partner with multiple stakeholders and thrive in a fluid environment while managing multiple priorities.
Demonstrated critical thinking skills, ability to accurately analyze information and make sound decisions.
Provides a high level of accuracy on deliverables and communication, even under pressure.
Demonstrated ability to work independently while take initiative and accountability for achieving results.
Reads, researches, and remains up to speed on emerging technologies and practices.

Important Knowledge and Skills:

Data Platforms & Tools: CDPs, core data platforms such as MS SQL, Oracle, IBM DB2, Alteryx, and Salesforce Data Cloud, Databricks/Dataiku.
CRM, Marketing Automation and Operations: Salesforce CRM, Salesforce Marketing Cloud, Salesforce Privacy Center, and Salesforce Loyalty Cloud.
Banking and Financial Services: Domain knowledge related to retail banking, digital banking, commercial / wholesale banking, business banking / small business, treasury management, wealth management, contact center.

Qualifications:

5+ years of experience in managing a data engineering team within a Marketing and production environment.
2+ years working with Data Cloud and querying data using Salesforce APIs.

About Us

First Horizon Corporation is a leading regional financial services company, dedicated to helping our clients, communities and associates unlock their full potential with capital and counsel. Headquartered in Memphis, TN, the banking subsidiary First Horizon Bank operates in 12 states across the southern U.S. The Company and its subsidiaries offer commercial, private banking, consumer, small business, wealth and trust management, retail brokerage, capital markets, fixed income, and mortgage banking services. First Horizon has been recognized as one of the nation's best employers by Fortune and Forbes magazines and a Top 10 Most Reputable U.S. Bank. More information is available at www.FirstHorizon.com.

Benefit Highlights

Medical with wellness incentives, dental, and vision
HSA with company match
Maternity and parental leave
Tuition reimbursement
Mentor program
401(k) with 6% match
More -- FirstHorizon.com/First-Horizon-National-Corporation/Careers/Our-Benefits

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FAQs About Marketing Data Enablement Manager Jobs at First Horizon Corp.

What is the work location for this position at First Horizon Corp.?

This job at First Horizon Corp. is located in Birmingham, AL, according to the details provided by the employer. Some roles may also include multiple work locations depending on the requirement.

What pay range can candidates expect for this role at First Horizon Corp.?

Employer has not shared pay details for this role.

What employment applies to this position at First Horizon Corp.?

First Horizon Corp. lists this role as a Full-time position.

What experience level is required for this role at First Horizon Corp.?

First Horizon Corp. is looking for a candidate with "Director" experience level.

What benefits are offered by First Horizon Corp. for this role?

First Horizon Corp. offers following benefits: Health Insurance, Dental Insurance, Vision Insurance, Paid Vacation, Parental and Family Leave, Career Development, 401k Matching/Retirement Savings, Tuition/Education Assistance, and Health & Wellness Programs for this position. Actual benefits may vary depending on the employer's policies and employment terms.

What is the process to apply for this position at First Horizon Corp.?

You can apply for this role at First Horizon Corp. either through Sonara's automated application system, which helps you submit applications 10X faster with minimal effort, or by applying manually using the direct link on the job page.