Marketing Director

Chick-fil-ABurlington, MA

$25 - $25 / hour

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Overview

Remote

On-site

Compensation

$25-$25/hour

Job Description

The Marketing Director is responsible for driving local brand awareness, community engagement, and sales growth through creative and strategic marketing initiatives. This role ensures that Chick-fil-A Burlington Mall is top-of-mind in the local community and that all marketing efforts reflect the brand’s values of hospitality, excellence, and care. The Marketing Director works closely with the leadership team to plan and execute campaigns, promotions, digital strategies, and events that connect with guests and support business goals.

1. Local Store Marketing & Community Engagement

Build and maintain relationships with schools, businesses, and community organizations.
Represent Chick-fil-A Burlington Mall at local events, sponsorships, and outreach efforts.
Coordinate Community Nights, catering promotions, and community partnerships.
Distribute branded materials, coupons, and promotional items to targeted audiences.

2. Digital & Social Media Strategy

Manage social media platforms (Instagram, Facebook, etc.) by creating engaging, on-brand content.
Respond to guest comments, messages, and reviews in a timely and professional manner.
Analyze insights (reach, engagement, follower growth) and adjust strategy accordingly.
Collaborate with the team to highlight employee stories, new menu items, and behind-the-scenes content.

3. In-Store Promotions & Guest Experience

Plan and execute in-store marketing initiatives such as seasonal promotions, giveaways, or new product launches.
Ensure promotional materials (signage) are up-to-date and visually appealing.
Monitor and enhance the guest experience through intentional surprises (e.g., "second-mile service" marketing).

4. Sales & Traffic Growth Support

Develop strategies that drive sales, mobile app usage, and catering growth.
Coordinate loyalty program awareness and increase Chick-fil-A One app adoption.
Track and report on marketing (Analytics Hub, Spotlight) and effectiveness of campaigns.

5. Internal Culture & Team Engagement

Create internal marketing campaigns that boost morale and team culture.
Recognize and celebrate team member achievements, birthdays, and milestones.
Help communicate initiatives through community boards, signage, or newsletters.

Working at a Chick-fil-A® restaurant is more than a job – it’s an opportunity for teamwork and leadership development in a positive, people-focused environment. Most Chick-fil-A restaurants are locally owned and operated by independent, franchised Operators who invest in the future of their Team Members and give back to their communities.

Salary

Starting at $25.00 per hour

Benefits

Flexible schedule, Life insurance, Employee discount, Paid training, Mileage reimbursement, Other

Job Type

Part time

Schedule

Other

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FAQs About Marketing Director Jobs at Chick-fil-A

What is the work location for this position at Chick-fil-A?

This job at Chick-fil-A is located in Burlington, MA, according to the details provided by the employer. Some roles may also include multiple work locations depending on the requirement.

What pay range can candidates expect for this role at Chick-fil-A?

Candidates can expect a pay range of $25–$25 per hour for this role.

What employment applies to this position at Chick-fil-A?

The employer has not provided this information. This may be discussed during the hiring process.

What is the process to apply for this position at Chick-fil-A?

You can apply for this role at Chick-fil-A either through Sonara's automated application system, which helps you submit applications 10X faster with minimal effort, or by applying manually using the direct link on the job page.