Marketing Director
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Overview
Job Description
The Director of Marketing is responsible for building and leading a high‑performance marketing organization grounded in ownership, accountability, and data‑driven decision‑making. This role goes beyond campaign execution to ensure marketing operates as a predictable, measurable, and scalable business system.
The ideal candidate combines strong strategic marketing leadership with a deep understanding of market dynamics, systems thinking, and operational workflows, partnering closely with Sales, Operations, Finance, and Technology to drive sustainable growth.
Key Responsibilities
Culture of Ownership & Accountability
- Establish and reinforce a culture where marketing leaders and teams own outcomes, not just activities
- Define clear objectives, success metrics, and accountability frameworks for all marketing initiatives
- Develop leaders within the marketing organization who demonstrate proactive decision‑making and cross‑functional ownership
- Foster transparency through regular reporting, reviews, and post‑mortems focused on learning and continuous improvement
Market & System Analytics
- Design and oversee a robust marketing analytics framework that links market insights to business performance
- Own market segmentation, customer insights, competitive analysis, and trend monitoring to inform strategy
- Translate data into actionable insights for executive leadership, sales teams, and regional stakeholders
- Ensure marketing investments are prioritized based on ROI, pipeline impact, and long‑term market opportunity
Operational & Systems Understanding
- Build a deep understanding of the company’s end‑to‑end operating model, including sales motions, revenue systems, and customer lifecycle
- Ensure marketing processes integrate seamlessly with CRM, marketing automation, data platforms, and reporting systems
- Identify operational gaps, inefficiencies, and system constraints that limit marketing performance
- Partner with Operations, IT, and RevOps to improve workflows, data hygiene, and system scalability
Strategy & Execution
- Develop and execute integrated marketing strategies aligned to company growth objectives
- Balance long‑term brand and market‑building initiatives with short‑term demand and revenue priorities
- Oversee planning, budgeting, and resource allocation to maximize impact across regions and channels
- Ensure consistent messaging, positioning, and execution across markets and teams
Cross‑Functional Leadership
- Act as a strategic partner to Sales, enabling strong alignment on go‑to‑market strategy and execution
- Collaborate with Product, Finance, and Operations to ensure marketing decisions consider system‑wide impact
- Communicate clearly with executive leadership on performance, trade‑offs, and investment decisions
Qualifications & Experience
Required
- 10+ years of progressive marketing leadership experience, including people management
- Proven ability to lead teams through change, accountability, and performance improvement
- Strong analytical background with hands‑on experience using marketing, sales, and financial data
- Demonstrated understanding of operational systems (CRM, automation platforms, revenue processes)
- Experience translating complex data and systems into clear narratives for executive audiences
Preferred
- Experience in complex or multi‑market organizations
- Background working closely with Sales, RevOps, or Operations teams
- MBA or advanced business education
- Experience building or transforming marketing organizations toward operational maturate
Core Competencies
- Ownership mindset and decisiveness
- Systems thinking and operational curiosity
- Analytical rigor and financial acumen
- Executive‑level communication
- Change leadership and talent development
Success in This Role Looks Like
- Marketing is viewed internally as a reliable growth engine, not a cost center
- Leaders and teams consistently take ownership of results and learning
- Decisions are driven by market intelligence and system‑level insights
- Marketing operates with clarity, discipline, and scalability across the organization
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Contact: syarrison@judge.comAutomate your job search with Sonara.
Submit 10x as many applications with less effort than one manual application.
