Marketing Generalist - Mid-Level

Location: Austin, TXSalary: $25.00 USD Hourly - $28.00 USD HourlyDescription: The Judge Group direct client is currently seeking a Marketing Generalist - Mid-LevelThis job will have the following responsibilities:• Develop insightful measurements and dashboards to track progress, determine improvement areas, and monitor to quickly identify problems. • Leveraging data to understand the prospect experience through the lifecycle and work to identify which behaviors detect a quality lead that is likely to convert. • Leading functional expansions which may include launching lead forms and developing new scoring models (e.g. cross-sell scoring models).• Socializing our vision, work, and results with business partners across the firm, maintaining a strong working relationship with marketing and sales. • Identify overlaps between the different BU's and work to share beneficial practices • Identify areas where Marketing Automation and nurture activities could improve the prospect experience and drive more quality leads through the funnel. Be a thought partner to marketers as they develop campaigns to meet these objectives.• Maintaining lead scoring, routing, and lead lifecycle (Revenue Cycle Modeler) functionality within Marketo, ensuring all is functioning properly. • Building deep relationships and foster discussions that ensure sales and marketing alignment. • Ensure Sales and Marketing partners have the tools and training to understand, and handle leads effectively and efficiently. • Developing long-term strategies for lead scoring improvements including assessing 3rd party software and determining the criteria that may identify lead propensity.Qualifications & Requirements:• Minimum 5 years’ experience within a marketing role or organization. • Previous experience working with cross-functional partners. • Experience with using a Marketing Automation system – such as Salesforce Marketing Cloud and Marketo. • Experience with data visualization, reporting and analytics platforms such as SQL, Alteryx and Tableau. • Experience with using a Customer Relationship Management system – preferably Salesforce.• Bachelor’s degree required. • Preferred knowledge of the financial services industry.

By providing your phone number, you consent to: (1) receive automated text messages and calls from the Judge Group, Inc. and its affiliates (collectively "Judge") to such phone number regarding job opportunities, your job application, and for other related purposes. Message & data rates apply and message frequency may vary. Consistent with Judge's Privacy Policy, information obtained from your consent will not be shared with third parties for marketing/promotional purposes. Reply STOP to opt out of receiving telephone calls and text messages from Judge and HELP for help.

Contact: mali02@judge.com