Marketing Intern (Undergraduate)

Job Description:

ABOUT US:

ITW Car Care is a division of Illinois Tool Works (ITW), specializing in automotive aftermarket products. The division offers a diverse portfolio of brands such as Rain-X wiper blades, visibility enhancing products, and water repellent treatments, including our 2-in-1 Glass Cleaner. Black Magic to support all your wheel and tire needs including Tire Wet.

POSITION OVERVIEW:

We are looking for an analytical, detail-oriented & passionate Marketing intern to join our team. This internship is an excellent opportunity to gain hands-on experience in core marketing functions including data analytics, business performance assessment, portfolio optimizations & campaign planning. This internship is ideal for someone who enjoys turning numbers into insights and using data to drive decision-making. You'll work on real projects that assess marketing performance, optimize portfolios, and help shape upcoming campaigns based on measurable results

KEY RESPONSIBILITIES:

• Evaluate brand performance using POS data, leveraging key learnings & assessments to drive actionable recommendations

• Perform competitive analysis - including pricing, features & benefits

• Review historical consumer research reports to provide key insights & trends recommendation to form basis of an innovation strategy

• Assessment of digital & social footprint including competitive benchmarking to optimize brand & product strategy

• Conduct competitive intelligence, analyze industry trends, and gather consumer insights to identify new product opportunities.

• Other duties as assigned

QUALIFICATIONS:

• Must be actively enrolled in a undergraduate program at an accredited university with Marketing, Business Analytics, or a related major, with an expected graduation date on/or before Spring 2027

• Excellent oral, interpersonal, and written communication skills

• Ability to plan and coordinate projects as an individual contributor or as a member of a cross-functional team

ITW is an equal opportunity employer. We value our colleagues' unique perspectives, experiences and ideas and create workplaces where everyone can develop their careers and perform to their full potential.

As an equal employment opportunity employer, ITW is committed to equal employment opportunity and fair treatment for employees, beginning with the hiring process and continuing through all aspects of the employment relationship.

All qualified applicants will receive consideration for employment without regard to race, color, sex, gender identity, sexual orientation, religion, national origin, age, disability, protected Veteran status or any other characteristic protected by applicable federal, state, or local laws.