Marketing Intern (Remote)

WorkForgeKansas City, MO

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Overview

Schedule

Full-time

Education

Google (Analytics, Adwords, etc.)

Career level

Senior-level

Remote

On-site

Benefits

Career Development

Job Description

Overview

WorkForge is a leading provider of workforce development solutions for the food manufacturing industry, offering a comprehensive Learning Management System (LMS) and configurable content that supports the full employee lifecycle—from hire to retire.

The Marketing Intern will play a hands-on role in executing marketing campaigns that drive lead generation, client engagement, and brand awareness. This internship provides real-world experience in B2B SaaS marketing, with a focus on paid digital advertising, content creation, and the use of AI-powered tools to optimize performance.

Key Responsibilities

Digital Advertising & Lead Generation

Plan, launch, and optimize paid advertising campaigns to drive qualified B2B leads
Support development and execution of Google Ads campaigns (YouTube, Search and Display) for lead generation
Conduct keyword research, audience targeting, and A/B testing to improve campaign performance
Monitor and report on campaign metrics including CTR, CPL, conversion rates, and ROI

Client Marketing & Engagement

Support client communication initiatives including newsletters, product updates, and marketing collateral generation
Assist Client Success in developing strategies to increase client adoption and retention
Collaborate with Client Success, Implementation, and Product teams to align messaging and outreach efforts

Analytics & Reporting

Track and analyze marketing performance data to identify trends and optimization opportunities
Build reports and/or dashboards to communicate campaign results and insights
Use data to inform recommendations for improving campaign effectiveness

Qualifications

Currently pursuing or recently completed a degree in Marketing, Business, Communications, or a related field
Strong interest in digital marketing, paid media, and B2B lead generation
Basic understanding of LinkedIn Ads and/or Google Ads (coursework or certifications a plus)
Familiarity with AI tools (e.g., ChatGPT or similar) and curiosity about their application in marketing
Familiarity with online design tools like Canva
Strong communication skills
Detail-oriented, analytical, and eager to learn in a fast-paced environment
Willingness to make a big impact on a small team with large ambitions

What You'll Gain

Hands-on experience managing real paid advertising budgets and campaigns
Opportunity to create and contribute to high-impact projects with measurable business outcomes
Exposure to B2B SaaS marketing strategy and client lifecycle marketing
Practical experience using AI tools in a professional marketing environment
Mentorship and collaboration with experienced marketing, product, sales, implementation, and client success professionals

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FAQs About Marketing Intern (Remote) Jobs at WorkForge

What is the work location for this position at WorkForge?

This job at WorkForge is located in Kansas City, MO, according to the details provided by the employer. Some roles may also include multiple work locations depending on the requirement.

What pay range can candidates expect for this role at WorkForge?

Employer has not shared pay details for this role.

What employment applies to this position at WorkForge?

WorkForge lists this role as a Full-time position.

What experience level is required for this role at WorkForge?

WorkForge is looking for a candidate with "Senior-level" experience level.

What education level is required for this job?

The education requirement for this position is Google (Analytics, Adwords, etc.). Candidates with relevant qualifications or equivalent experience may also be considered.

What benefits are offered by WorkForge for this role?

WorkForge offers Career Development for this position. Actual benefits may vary depending on the employer's policies and employment terms.

What is the process to apply for this position at WorkForge?

You can apply for this role at WorkForge either through Sonara's automated application system, which helps you submit applications 10X faster with minimal effort, or by applying manually using the direct link on the job page.