Marketing Lead (Content & Lifecycle)

This is a hybrid role, based out of our NYC HQ

Aescape is a New York–based technology company redefining modern recovery and proactive wellness. Through AI-powered robotics, Aescape delivers personalized recovery experiences that adapt in real time to each individual—helping people move better, recover faster, and feel their best, every day.Aescape is deployed across leading fitness, hospitality, and wellness brands including Equinox, Lifetime, Marriott, Hilton, Pause Studios and Remedy Place, delivering over 10,000 sessions per month across its growing network.Aescape is backed by Valor Equity Partners, BroadLight Capital, and Mecha Ventures.

We're hiring a Marketing Lead to own the consumer marketing engine, including storytelling, social, lifecycle CRM, and integrated campaign execution. The Marketing Lead is responsible for how Aescape shows up to consumers — how we tell our story, engage customers across the lifecycle, and drive bookings and repeat usage across the network. They'll oversee the systems that power demand and engagement, including content development, social and creator storytelling, lifecycle marketing (Braze), and cross-channel campaigns .

This is a highly cross-functional role for a strategic operator who can translate brand and growth strategy into consistent, high-quality execution. They'll work closely with Growth, Sales, Customer Success, Product, Data, and external partners to bring Aescape’s brand and demand engine to life.

What You’ll Do 

• Lead Aescape’s storytelling and content strategy across social, lifecycle, and owned channels

• Manage Aescape's social presence, creator partnerships, and UGC programs

• Develop content that brings the Aescape brand and recovery story to life through customer and partner experiences

• Own lifecycle marketing strategy across email, SMS, and in-app messaging (Braze)

• Build and optimize customer journeys that drive onboarding, repeat bookings, and retention

• Launch lifecycle campaigns including onboarding, rebooking, seasonal, and peformance-driven communications

• Own the content and creative pipelines across paid, owned, and social channels

• Translate brand and growth strategy into creative briefs, campaigns concepts, and content programs.

• Manage external creative partners, including designers, creators, and content agencies

• Plan and execute integrated marketing campaigns across lifecycle, social, paid media, and owned channels

• Coordinate launches, promotions, and seasonal campaigns across the marketing ecosystem

• Act as the central program manager for campaigns, ensuring alignment across Growth, Sales, Customer Success, Product and external partners.

• Partner with Growth and Data to measure campaign and lifecycle performance and identify optimization opportunities

• Support the VP of Growth in translating brand and demand strategy into executable marketing programs.

What You’ll Bring

• 5+ years of experience in marketing, growth, lifecycle, or consumer marketing roles.

• Proven experience owning CRM / lifecycle platforms (Braze strongly preferred).

• Experience building integrated marketing campaigns across channels.

• Strong creative instincts paired with performance orientation.

• Experience managing agencies, creators, or external vendors.

• Track record of building scalable marketing programs in high-growth environments.

• Exceptional communication and stakeholder management skills.

• Comfortable owning complex initiatives from strategy → execution → optimization.

• Fluent in modern lifecycle marketing and CRM platforms.

What’s In It For You 

• Join a trailblazing tech company anticipated to transform the massage industry

• The chance to make a difference with a product that empowers healthier and happier living

• Team culture driven by passion, ambition, empowerment, inclusion, curiosity, and fun!

• We’ll grow together – your personal and professional growth are equally important

• An environment that empowers individuals, emboldens teams, and rewards achievement

• Complimentary massages in our NY HQ and our Partner locations!

• Medical, vision, and dental insurance covered by us

• 401k with 4% company match

• Flexible paid time off and a generous parental leave policy.

• Working late? Dinner is on us.

• Competitive salary + bonus. The salary range for the role is $125,000–$150,000.

Begin Your Aescape Career Journey

At Aescape, we're on a mission to redefine self-care for a better world, and we're seeking trailblazers to join us on this journey. We're inspired by individuals who are passionate, driven, and eager to learn. We value diverse perspectives and resourceful, determined individuals who are committed to making a difference. At Aescape, we empower people to reach their full potential, just as our product empowers better living. If you're ready to innovate, create, and make a meaningful impact, we want you on our team.YOUR JOURNEY. YOUR AESCAPE.