Marketing Lead & Content Strategist (Robotics & Physical AI)
the role LyteSunnyvale, California
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Overview
Schedule
Full-time
Career level
Director
Remote
On-site
Benefits
Health Insurance
Dental Insurance
Vision Insurance
Job Description
About the role
- Lyte is looking for an experienced Marketing Lead & Content Strategist to help shape how we communicate our technology, progress, and vision to the outside world. This is a hands-on role focused on storytelling, content, and community — translating Lyte’s work in perception systems for Physical AI into clear, credible, and engaging narratives.You will own Lyte’s content and campaign execution across owned channels, working closely with sales, business development, product, and leadership to support company milestones, customer engagement, and go-to-market initiatives. This role is well-suited for a marketer who understands technical products, enjoys building from the ground up, and thrives in fast-moving environments.
What you'll do
- Own and execute strategic marketing campaigns across Lyte’s owned and operated (O&O) channels.
- Lead content strategy and execution across LinkedIn, Twitter/X, and other relevant platforms to build awareness and engagement within the robotics and Physical AI ecosystem.
- Develop press outreach, editorial content, and thought leadership aligned with Lyte’s technology, customers, and market presence.
- Create and manage media posts, newsletters, blogs, and long-form content tied to product, customer, and company milestones.
- Build and maintain a clear monthly content calendar aligned with GTM priorities.
- Partner closely with sales, business development, and product teams to support launches, demos, events, and customer narratives.
- Track campaign and content performance, define success metrics, and continuously optimize based on data and feedback.
- Help establish and maintain a consistent voice and narrative across external communications.
What Success Looks Like
- A consistent, credible, and high-quality external presence across key channels.
- Growing engagement and visibility within the robotics and Physical AI community.
- Clear performance metrics defined, tracked, and improved over time.
- Strong alignment between marketing output and Lyte’s business and GTM priorities.
Required Qualifications
- 3+ years of experience in marketing at a tech company or startup.
- Strong writing and editorial skills, with a portfolio of published content.
- Hands-on experience managing social media channels and content-driven campaigns.
- Ability to translate technical concepts into clear, accurate, and compelling messaging.
- Comfortable operating in fast-moving, evolving environments with minimal process overhead.
Preferred Qualifications
- Experience marketing technical platforms, hardware-enabled products, or developer-facing technologies.
- Familiarity with robotics, autonomy, AI, or Physical AI concepts.
- Experience working closely with sales or go-to-market teams.
- Strong instincts for narrative clarity, structure, and consistency rather than hype-driven marketing.
Benefits (subject to location and local regulations)
- Competitive salary and equity
- Comprehensive medical, dental, and vision coverage
- 401(k) retirement plan
- Flexible vacation and time-off policy
- Collaborative, fast-paced, and inclusive work environment
- Opportunity to work on cutting-edge technologies with a highly cross-functional team
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FAQs About Marketing Lead & Content Strategist (Robotics & Physical AI) Jobs at the role Lyte
What is the work location for this position at the role Lyte?
This job at the role Lyte is located in Sunnyvale, California, according to the details provided by the employer. Some roles may also include multiple work locations depending on the requirement.
What pay range can candidates expect for this role at the role Lyte?
Employer has not shared pay details for this role.
What employment applies to this position at the role Lyte?
the role Lyte lists this role as a Full-time position.
What experience level is required for this role at the role Lyte?
the role Lyte is looking for a candidate with "Director" experience level.
What benefits are offered by the role Lyte for this role?
the role Lyte offers following benefits: Health Insurance, Dental Insurance, Vision Insurance, Paid Vacation, Flexible/Unlimited PTO, 401k Matching/Retirement Savings, and Health & Wellness Programs for this position. Actual benefits may vary depending on the employer's policies and employment terms.
What is the process to apply for this position at the role Lyte?
You can apply for this role at the role Lyte either through Sonara's automated application system, which helps you submit applications 10X faster with minimal effort, or by applying manually using the direct link on the job page.