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Marketing Lead

TheraNew York, New York
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Overview

Schedule
Full-time
Career level
Senior-level
Remote
On-site
Benefits
Career Development

Job Description

🚀 Marketing Lead, Thera (NYC, in-person)

Thera is building the financial OS for modern SMBs. Payroll, payments, compliance, and money movement in one platform that actually works end-to-end.

We're hiring a Marketing Lead to own top of funnel and generate demand. This is a hands-on IC role for someone who wants to test ads, run events, launch products, and do whatever it takes to get attention and create momentum.

You'll work directly with the CEO and growth leadership. This role rewards speed, creativity, and accountability.

đź“Ť NYC, 5 days/week

Why we started Thera

Our founders saw firsthand how broken SMB payroll and finance had become. The average SMB stitches together 5+ tools just to pay people, move money, and close their books. We started Thera to collapse that fragmented stack into a single source of truth.

Backed by YC, 10X Founders, Zillionize, and Amino Capital.

What you'll own

  • Top of funnel demand generation

  • Paid ads across search, social, and new channels

  • In-person events, field marketing, and partnerships

  • Product launches and new product storytelling

  • Brand voice, messaging, and positioning

  • Creative experiments including stunts and viral moments

  • Marketing attribution and pipeline influence

What success looks like

  • Consistent inbound leads that convert

  • Clear link between marketing and pipeline

  • Events that drive real conversations, not just swag

  • Fast launches with real customer pull

  • A brand people recognize and talk about

About you

  • 4 to 7+ years in marketing, ideally at fast-moving startups

  • Hands-on operator who can run paid ads, write copy, and ship campaigns yourself

  • Strong storyteller with a sharp instinct for brand voice

  • Comfortable owning experiments end-to-end

  • Bias toward action, speed, and high standards

Not a fit if

  • You want a pure management role or need a big team to operate

  • You avoid ambiguity or measurable outcomes

  • You're not willing to be in-person in NYC

Why Thera

  • Room to experiment and move fast

  • Direct ownership of outcomes

  • A product people actually like

  • Support for creative risks that work

Read more about our cultural principles: https://www.getthera.com/principles

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Submit 10x as many applications with less effort than one manual application.

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FAQs About Marketing Lead Jobs at Thera

What is the work location for this position at Thera?
This job at Thera is located in New York, New York, according to the details provided by the employer. Some roles may also include multiple work locations depending on the requirement.
What pay range can candidates expect for this role at Thera?
Employer has not shared pay details for this role.
What employment applies to this position at Thera?
Thera lists this role as a Full-time position.
What experience level is required for this role at Thera?
Thera is looking for a candidate with "Senior-level" experience level.
What benefits are offered by Thera for this role?
Thera offers Career Development for this position. Actual benefits may vary depending on the employer's policies and employment terms.
What is the process to apply for this position at Thera?
You can apply for this role at Thera either through Sonara's automated application system, which helps you submit applications 10X faster with minimal effort, or by applying manually using the direct link on the job page.