Marketing Lifecycle Manager
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Overview
Job Description
About the Role
LendingOne is one of the country's largest direct real estate lenders and we're building the marketing infrastructure to match. We're looking for a lifecycle marketer who's done this before, knows what good looks like, and wants ownership over something that actually matters.
This isn't a role where you'll inherit a finished program and maintain it. You'll nurture architecture across two distinct business lines (our core lending business (DSCR & bridge) and our Partnerships group) and have real input on strategy, segmentation logic, and how we think about the funnel.
What You'll Own
- End-to-end lifecycle programs: from audience definition and enrollment logic to copy, sequencing, and performance reporting
- Segmentation strategy across a complex, multi-persona database: investors at different stages, loan types, deal sizes, and engagement levels
- Dedicated nurture flows for the Partnerships group, including co-branded sequences and partner-specific audience builds
- Campaign architecture in HubSpot: workflows, smart lists, suppression logic, naming conventions, built to scale, not just to ship
- A reporting cadence that connects email performance to pipeline, not just opens and clicks
- Cross-functional alignment with sales, business development, and channel partners to make sure lifecycle touchpoints land at the right moment in the right conversation
Requirements
What You Bring:
- 4-6 years in lifecycle, email or parking automation. Financial services or lending experience is a plus
- Deep HubSpot fluency: workflows, enrollment triggers, smart lists, sequences, A/B testing and attribution reporting
- A real point of view on segmentation. You know how to build audiences from behavioral data, not just demographic fields
- Experience supporting more than one business unit or stakeholder group simultaneously
- Strong data skills with the objective of owning your own reporting, experience with copy to make campaigns convert
- Comfort working in a regulated environment where compliance review is part of the process, not an afterthought.
Benefits
Why LendingOne:
- Competitive base salary and incentive structure
- Full medical, dental, and vision benefits
- Company-matching 401(k) plan
- Paid time off and 10 company-paid holidays
- Work-from-home Fridays
- Career development, training, and internal promotion opportunities
- Team-building events, company lunches, and swag
- Collaborative, inclusive, and fun workplace culture
LendingOne is proud to be an Equal Opportunity Employer. We’re committed to building a diverse and inclusive workforce where everyone belongs.
Automate your job search with Sonara.
Submit 10x as many applications with less effort than one manual application.
