Marketing Manager 2
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Overview
Job Description
Job Title: Marketing Manager 2 Location: Remote Salary Range: $28/hr to $30/hr on W2
Introduction
GitHub's Regional Marketing Team is expanding to hire a Marketing Manager, Developer & Scaled Marketing to drive developer awareness, adoption, and product usage at scale across the region. This role combines community-led developer engagement with scalable digital demand, creating a single owner focused on growing product usage and top-of-funnel reach.
Required Skills & Qualifications
- 5 years of B2B marketing experience, with a focus on developer marketing, scaled/digital marketing, or demand generation.
- Proven track record of building and scaling programs that drive measurable product adoption, registrations, or pipeline.
- Experience marketing to developer audiences and a genuine understanding of how developers learn, evaluate, and adopt tools.
- Hands-on experience running digital demand programs, including webinars, nurture campaigns, and paid media.
- Knowledge of demand generation, digital campaigns, and always-on marketing principles.
- Experience with community-led growth strategies and developer engagement programs.
- Proficiency in marketing analytics and translating data into actionable insights.
- Strong cross-functional collaboration skills, with experience partnering across DevRel, Product Marketing, and Digital/Growth teams.
- Prior work experience in the industry.
Applicants must be able to work directly for Artech on W2.
Preferred Skills & Qualifications
- Knowledge of demand generation, digital campaigns, and always-on marketing principles.
- Experience with community-led growth strategies and developer engagement programs.
- Proficiency in marketing analytics and translating data into actionable insights.
Day-to-Day Responsibilities
- Build and activate developer-focused programs that drive awareness, adoption, and product usage across the region.
- Own digital and demand orchestration regionally, ensuring always-on campaigns deliver consistent pipeline and engagement.
- Scale developer engagement through webinars, workshops, hackathons, and virtual series that meet developers where they are.
Company Benefits & Culture
- Work at the epicenter of developer culture: GitHub is where the world's developers live and build; you're not marketing to developers, you're marketing with them.
- Massive scale, real impact: with 100M developers on the platform, your programs reach one of the largest and most influential technical audiences in the world.
- Ownership from day one: as the single owner of both developer engagement and scaled demand, you drive strategy end-to-end with high visibility.
For immediate consideration please click APPLY to begin the screening process with Alex.
Automate your job search with Sonara.
Submit 10x as many applications with less effort than one manual application.
