Marketing Manager

Advanced Personnel Resources is recruiting for a Marketing Manager for a growing organization in the Winston-Salem area. This role is ideal for a hands-on marketing professional who enjoys managing digital campaigns, improving customer communication strategies, and using data to strengthen marketing performance.This position will support a variety of digital marketing initiatives, including CRM management, email and text campaigns, paid advertising, search visibility, website updates, social media support, reporting, and vendor coordination. The right candidate will be comfortable working both strategically and tactically, with the ability to evaluate current processes, improve campaign performance, and help create a more organized and scalable marketing function.Key Responsibilities:Manage and maintain the company’s CRM platform, including contact data, audience groups, campaign lists, automation, and reporting tools

Build, monitor, and improve automated marketing campaigns designed to support customer engagement, lead nurturing, retention, and follow-up communication

Review customer and campaign data to identify trends, gaps, and opportunities for improvement

Maintain clean, accurate CRM data to support targeted outreach, reporting, and campaign effectiveness

Coordinate email and text marketing campaigns, including content setup, audience selection, testing, scheduling, and performance review

Assist with campaign planning, timelines, approvals, quality checks, and deployment

Evaluate campaign performance and recommend adjustments to messaging, timing, audience targeting, and channel strategy

Create and maintain reports that help leadership understand marketing activity, campaign results, customer behavior, and return on investment

Support paid search and other digital advertising efforts, including performance tracking and coordination with outside partners when needed

Assist with search engine optimization efforts to improve online visibility, website traffic, and lead conversion

Coordinate website updates, landing pages, forms, tracking, and related digital content to ensure accuracy and functionality

Partner with internal teams and outside vendors on digital marketing, website, advertising, CRM, and reporting initiatives

Support social media and online presence efforts, including content coordination, campaign support, and performance tracking

Ensure online business information and listings remain accurate and consistent across platforms

Help evaluate marketing tools, integrations, and processes to improve efficiency, reporting, and customer communication

Identify ways to streamline workflows, improve marketing operations, and create repeatable best practices

Stay current on digital marketing trends, CRM tools, automation, analytics, and customer engagement strategies

Qualifications:3–5+ years of experience in digital marketing, CRM marketing, marketing operations, or lifecycle/customer engagement marketing

Strong hands-on experience working with CRM and marketing automation tools; HubSpot experience is strongly preferred

Experience managing email marketing, SMS/text campaigns, paid search, SEO, website updates, and digital campaign activity

Ability to build and improve automated campaigns, customer journeys, workflows, or nurture programs

Strong understanding of audience segmentation, personalization, customer engagement, and campaign optimization

Experience reviewing marketing data, building reports, tracking KPIs, and presenting actionable recommendations

Strong attention to detail with the ability to manage multiple priorities, timelines, and projects at once

Comfortable working in a fast-paced, growing environment where processes may still be evolving

Experience working with outside vendors, agencies, or digital partners is preferred

Prior experience mentoring or managing others is a plus

Ideal Candidate Profile:The ideal candidate will be a detail-oriented digital marketing professional who is comfortable taking ownership of marketing systems, campaigns, reporting, and process improvement. This person should be analytical, organized, proactive, and able to work well with internal teams and external partners. The role requires someone who can look at existing marketing activity, identify what needs to be improved, and help build stronger systems for future growth.Please attach your resume (MSWord if possible) to submission.All inquiries are highly confidential and go directly to:Misty Davis | Advanced Personnel Resources | Misty@aprinc.com