Marketing Manager

About Auror

At Auror, we're empowering the retail industry to tackle theft and Organised Retail Crime, a $150 Billion problem globally. It's high volume crime that's increasingly organised in nature and is putting people, retailers, and communities at risk every day.

Founded in New Zealand 12 years ago, we're working with some of the best and largest retailers in the world across the US, Canada, Australia, New Zealand, and the UK.

Auror is connecting people and intelligence to reduce crime. We're using technology for good.

In partnership with our leading retail partners, we need people with the passion, determination, and innovation required to overcome one of the world's largest problems. If you're looking to make a difference with and for the people dedicated to stopping crime, for good, then we want you on our team.

We're also embracing the potential of AI to supercharge our impact-whether that's enhancing the way we detect trends, support our customers, or improve internal workflows. As a company, we're committed to responsibly incorporating AI into how we work and what we build, and we encourage all Aurors to be curious about how AI can elevate their work, regardless of role or function.

The Role

As our Law Enforcement Marketing Manager, you'll support Auror's mission to reduce retail crime by enabling responsible collaboration between retailers and law enforcement. You'll partner closely with our retail Customer teams, Global Law Enforcement team, and the wider Trust & Safety function to deliver targeted, practical marketing and enablement that supports retail crime prevention initiatives.

Your work will center on two key outcomes: expanding the Auror retailer network and increasing the effective, appropriate use of Auror's platform by law enforcement in support of retail customers. You'll translate Auror product offerings and customer success stories into enablement materials and collateral. These assets will support joint retailer-law enforcement customer engagement, campaigns, conferences, and events.

Practically this will involve:

Industry Positioning & Messaging

• Support the post-purchase activation of Auror subscriptions and the Retail Crime Hub for Axon bundled law enforcement forces with targeted assets and materials to support their Organized Retail Crime (ORC) investigations..
• Develop messaging that shows the value proposition and positioning for the law enforcement segment which speaks to product capabilities into operational benefits for agencies.
• Develop differentiated positioning and messaging for campaigns and content against competing solutions (RMS systems, regional task forces, manual processes & competing Organized Retail Crime platforms)

Enablement

• Work with Law Enforcement team to identify sales and enablement needs then partner with the Enablement Team to produce the right materials such as toolkits: pitch decks, demo scripts, explainers, one-pagers, ROI calculators, objection handling
• Work with Law Enforcement, Communications and Customer teams to capture and appropriately market law enforcement win stories as proof points demonstrating impact.
• Align with Customer Success on onboarding, adoption, and expansion playbooks for agencies
• Support the development and upgrade of sales enablement assets for Axon sales teams
• Support the team with law enforcement specific talking points, presentations, and strategic insights
• Contribute to the leadership, planning, support and execution of law enforcement event participation from a marketing perspective to ensure Auror shows up purposefully, is known prior to participation and participation and exposure is maximised

Content & Thought Leadership

• Collaborate with relevant teams on targeted law enforcement specific content assets: whitepapers, webinars, podcasts, conference presentations, blog posts.
• Ensure Auror enablement materials and assets demonstrate Auror's UVP with respect to competitor positioning and market movements in the public safety technology space.
• Partner with content team to build agency-focused content strategy and editorial calendar
• Work with communications and law enforcement success functions to capture real world law enforcement wins and insights and translate this into tangible content for Auror marketing and customer conversation purposes.

Cross-Functional Partnership

• Collaborate closely with the Law Enforcement team, Trust & Safety and Communications teams and Customer teams to understand the need for and shape of law enforcement content, to provide tangible marketing support that supports execution.
• Act as a voice within the wider marketing team for law enforcement specific content where there is cross over between retailer and law enforcement customers (for example, Auror Connect events).
• Produce work that is data informed with market insights (including competitor insights) and make use of Auror housed data for effective targeting.

You'll be reporting to Jessica Morrow, Director of Marketing North America

North America I'm a marketing leader passionate about building full-funnel programs that drive revenue and accelerate growth. With 10+ years of experience in tech startups and scale-ups, I set clear strategy and connect it to execution across demand generation, brand, and performance marketing-moving fast, measuring what matters, and celebrating wins along the way.

I'm building a collaborative, high-performing marketing team where curiosity, strong cross-functional partnerships, and smart experimentation drive results. If you're energized by owning campaigns end-to-end and want to do meaningful work at a mission-driven company, you'll thrive here.

Outside of work, I love being with my husband and two young boys, often exploring Colorado or traveling somewhere new.