Marketing Manager
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Overview
Job Description
Founded in 2012, automotiveMastermind, a part of Mobility Global, is the automotive industry's trusted data and technology provider. The company drives greater salesperson efficiency through its use of Actionable Intelligence and personalized experiences. Through a combination of behavioral predictive analytics, targeted marketing outreach, and expert consulting, automotiveMastermind empowers dealers and OEMs to seamlessly blend data and intelligence with personalized insights. automotiveMastermind is headquartered in New York City. For more information, visit www.automotivemastermind.com.The automotiveMastermind team is seeking an experienced Marketing Manager to join our Predictive Marketing team. This role sits at the intersection of creative, data, and automation, owning the end-to-end execution and optimization of marketing campaigns for a portfolio of automotive brands.
This role is ideal for a proactive, solutions-oriented marketer who thrives in a fast-paced environment. You take initiative,anticipatechallenges, and driveworkforward with a high degree of ownership. You are comfortable working independently to deliver resultswhile also collaborating effectively across teams to bring complex campaigns to life.
You will combine strategic thinking with hands-on execution,leveragingcustomerdataand marketing automation tools to design personalized, high-performing customer journeys. Success in this role requires the ability to manage competing priorities, adapt quickly, andmaintaina high bar for quality and accuracy.
You’llpartner closely with design,copy editorial,product,development,and OEMteamstakeholders, translating insights into impactful marketing programs that drive measurable results.
WhatYou’llDo
Campaign Strategy & Execution
Own campaigns end-to-end—from ideation and briefing through execution, testing, and optimization
Build and manage targeted customer journeys usingourinternally-developedMarketingAutomationPlatform (MAP)
Write and refine marketing copy for campaigns across channels, ensuring messaging is clear, compelling, and aligned with each brand’s voice
Partner with creative teams to deliver engaging, conversion-focused campaigns
Brand & Portfolio Ownership
Manage a portfolio of automotive brands, ensuring all campaigns adhere to brand guidelines andobjectiveswhilemaintainingconsistent messaging across channels
Translate OEM initiatives (e.g., vehicle launches, sales events) into dealership-level campaigns
Stay current on automotive marketing trends and customer behavior
Data, Testing & Optimization
Analyze campaign performance to generate actionable insights
Lead testing and optimization strategies to improve engagement, conversion, and ROI
Continuously refine segmentation, personalization, and campaign logic
Project & Stakeholder Management
Coordinate cross-functional execution acrosscreative anddevelopment teams
Manage timelines, track deliverables, and ensure on-time campaign launches
Act as a key point of contact for marketing-related requests and supportfor your brands
Quality Assurance & Compliance
OverseetemplateQA, ensuring accuracyprior to campaign deployment
Manage brandand legalcompliance approvals
Ensure all campaigns meet quality and regulatory standards
Who You Are:
5+ years of experience in marketing (preferably digital, lifecycle, or CRM marketing)
A proactive, solutions-oriented problem-solver who takes initiative and owns outcomes
Comfortable working autonomously and collaboratively, balancing independent ownership with cross-functional teamwork
Highly organized with the ability to manage multiple priorities in a fast-paced, high-growth environment
Proventrack recordexecuting data-driven campaigns end-to-end
Strong analytical skills with the ability to translate data into actionable insights
Adaptable and able tomaintainhigh-quality output under tight timelines
Exceptional attention to detail and commitment to accuracy
Strong communicationand interpersonal skills
Preferred Qualifications:
Experience in automotive, retail, or other high-consideration purchase industries
Experience with marketing automation platforms (e.g., Salesforce Marketing Cloud, HubSpot, Marketo, Braze, or similar)
Proficiencyin project management tools (Airtableor similar tools a plus)
Right to work requirements: This role is limited for candidates with indefinite right to work within the USA.
Compensation/Benefits Information (US Applicants Only):
Mobility Global states that the anticipated base salary range for this position is $90,000 to $95,000. Final base salary for this role will be based on the individual’s geographical location as well as experience and qualifications for the role.
In addition to base compensation, this role is eligible for an annual incentive plan.
This role is eligible to receive additional company benefits. For more information on the benefits we provide to our employees, visit link https://mobilityglobalbenefits.com/ourbenefits
If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!
It is the policy of Mobility to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Mobility will provide reasonable accommodations for qualified individuals with disabilities.
Automate your job search with Sonara.
Submit 10x as many applications with less effort than one manual application.
