Marketing Manager - Corporate Office

We welcome applications from the hospitality, construction, and retail industries! Benton Communities is a Columbia, Maryland based residential property management firm dedicated to Creating Thriving Communities throughout the Mid-Atlantic region. The Benton Communities portfolio is comprised of multi-family, senior, conventional and affordable communities. Founded in 1983, the firm manages over 65 communities and employs over 230 property management professionals. We provide rental communities for families, individuals, and seniors who are delighted to call our apartments their home. Benton Communities achieved the Baltimore Sun's Top Workplace designation for the past seven years and provides a dynamic and challenging environment for our diverse workforce. POSITION SUMMARY: The essential functions of the Marketing Manager are as follows: Models Mission and Foundations Projects a professional image in all aspects of work performance, which includes, but is not limited to personal habits, demeanor, and attire. Meets company standards on conduct, attendance, etc. Develops marketing strategy based on the individual needs and resources of the individual community with the respective Regional Manager. Develops marketing and adverting strategies, lease-up plans, preferred employer programs, resident retention and other programs utilizing print, media, social media and other mediums for reaching target markets with VP, Operations and Regional Manager, determines performance metrics, expectations and goals of marketing related strategies. Assures the company brand integrity and image continuity of all marketing campaigns, materials, and activities. Responsible for Search Engine Marketing (SEM) and Search Engine Optimization (SEO) strategies. Serves as the liaison and manages relationships with marketing vendors and consultants. Creates and manages email marketing campaigns and tracks outcomes with Community Manager and Regional Manager. Organizes and participates in lease-up events, leasing meetings including informational meetings, grand openings, and open houses. Updates Lease-Up Checklist Forms, as appropriate. Determine strategies, timelines, and goals in collaboration with Regional Manager and provides progress reports of lease-up properties for executive and owner review. Facilitates training for property team members on marketing related tools such as the use of Zillow and Craigslist posting. Identifies and recommends training programs for leasing, sales and marketing activities. Analyzes quarterly community marketing surveys with Regional and Community Managers. Conducts bench marketing research to recommend changes in rental rate structures. Makes recommendations on revenue enhancement opportunities. Assures marketing practices and content are compliant with fair housing requirements. Ensures marketing strategies and initiatives are compliant with each community Affirmative Fair Housing Marketing Plans. Provides coordination and support for corporate activities and events, including exhibitions, trade shows and conferences. Maintains resource library of vendors, promotional contacts, and various media. Maintains professional networks to stay abreast of trends and opportunities relevant to marketing and real estate property management. Perform duties as necessary. QUALIFICATIONS Experience Requirements: Bachelor's degree, preferably in marketing, communications, public relations or a related field with at least 5 years of related marketing experience. Solid knowledge of internet marketing, social media, blogs and web analytics. BENEFITS OFFERED: Excellent benefits package, including PTO accrual for full-time employment up to 120 hours during the first year of employment which increases by one day with each additional year of employment up to 200 hours. We also offer health, dental, vision, life, LTD, AFLAC, and matched 401(k) programs with eligibility on the first of the month after 60 days of employment. We offer a $1500 annualized waiver, if health insurance coverage is not needed. In addition, 10 paid Holidays and Veteran's Day for our employees that are Veterans (thank you for your service!); Birthday PTO after one year of employment; Personal Day after 6 months of employment; and 4 Wellness Days each year. Position is eligible for a bonus potential. Job Posted by ApplicantPro