Marketing Manager
BPM-PR Firm Is HiringNew York, New York
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Overview
Career level
Director
Remote
Remote
Benefits
Health Insurance
Dental Insurance
Vision Insurance
Job Description
Replies within 24 hours
Benefits:
- 401(k)
- 401(k) matching
- Bonus based on performance
- Competitive salary
- Dental insurance
- Flexible schedule
- Health insurance
- Training & development
- Vision insurance
BPM-PR Firm is a dynamic and award winning PR agency specializing in strategic communication solutions for clients across various industries. With a commitment to excellence and creativity, we pride ourselves on delivering impactful and layered media campaigns that drive results and elevate our clients' brands to new heights.
We are seeking a talented and experienced Marketing Manager to join our team at BPM-PR Firm. In this role, you will play a key role in shaping the agency's marketing strategies and executing campaigns to enhance brand visibility, attract new clients, and drive business growth. The ideal candidate is a strategic thinker, creative problem-solver, and results-oriented individual with a passion for marketing and public relations.
Key Responsibilities For The Marketing Manager will include:
- Develop Marketing Strategies: Collaborate with the leadership team to create comprehensive marketing plans aligned with the company's goals and objectives.
- Brand Management: Maintain and enhance the agency's brand image through consistent messaging, visual identity, and communication strategies.
- Content Creation: Work with teams, approve & or produce engaging content for marketing collateral, including website copy, blog posts, social media content, case studies, and more.
- Digital Marketing: Oversee digital marketing efforts, including SEO, SEM, email marketing, social media management, and online advertising campaigns.
- Client Acquisition: Identify and pursue opportunities to attract new clients through targeted marketing initiatives and lead generation tactics.
- Campaign Execution: Coordinate the execution of marketing campaigns, ensuring timely delivery and alignment with project objectives and client expectations.
- Market Research: Conduct market research and competitive analysis to identify industry trends, opportunities, and potential areas for growth.
- Analytics and Reporting: Monitor the performance of marketing initiatives, track key metrics, and provide regular reports to evaluate effectiveness and inform decision-making.
- Manage Advertising Teams and Campaigns: Lead and oversee advertising teams and campaigns, including LinkedIn advertising, outside advertising, PPC, and additional recommendations. Ensure the development and execution of effective advertising strategies to reach target audiences and drive engagement and conversions.
- Collaboration: Work closely with internal teams, including sales, creative professionals, and PR specialists, to integrate marketing efforts and deliver cohesive client solutions.
- Budget Management: Manage the marketing budget effectively, allocating resources efficiently to maximize ROI and achieve strategic objectives.
- Source and Manage Social Media Team: Recruit, train, and manage a team of social media specialists responsible for creating and curating content, engaging with followers, and implementing social media strategies across various platforms.
- Social Media Strategy: Develop and implement social media strategies to increase brand awareness, drive engagement, and generate leads, ensuring consistency with overall marketing objectives.
- Content Calendar: Create and maintain a content calendar for each quarter outlining key themes, campaigns, and promotional activities to ensure a consistent marketing schedule.
- Approve Weekly Social Media Campaigns: Review and approve weekly social media campaigns proposed by the social media team, providing feedback and guidance to ensure alignment with brand messaging and marketing objectives.
- Manage and Create Branding Guidelines: Develop and maintain comprehensive branding guidelines that encompass visual identity, tone of voice, messaging, and brand positioning. Ensure consistency in brand representation across all marketing channels and materials.
- Manage Advertising and PPC Teams: Lead and oversee advertising and PPC teams, ensuring the development and execution of effective paid advertising strategies to drive traffic, leads, and conversions.
- Announce New Clients: Develop and implement strategies to announce new client acquisitions, leveraging various channels and internal PR resources such as press releases, social media, and email newsletters to highlight our expanding client portfolio.
- Email Marketing: Oversee the planning, execution, and optimization of email marketing campaigns to nurture leads, engage clients, and promote agency services.
- Award Submissions: Identify relevant industry awards and manage the submission process to showcase our agency's achievements, campaigns, and talent.
- Manage Blog and Outside Op Editorials for SEO Purposes: Oversee the creation and publication of blog content and outside op editorials, collaborating with internal and external contributors to generate SEO-friendly content that drives organic traffic and enhances brand visibility.
- Performance Tracking: Monitor advertising and PPC campaign performance, email marketing metrics, blog traffic, and SEO performance. Analyze data and adjust strategies as needed to optimize results and achieve marketing objectives.
Qualifications:
- Bachelor's degree in Marketing, Communications, or related field (Master's degree preferred).
- Proven experience ( 7+ years) in marketing, preferably within the PR or advertising industry.
- Strong understanding of digital marketing channels and tools, including SEO, SEM, social media, email marketing, PPC advertising, and analytics platforms.
- Excellent written and verbal communication skills, with the ability to craft compelling content and articulate ideas effectively.
- Strategic thinker with a creative mindset and the ability to develop innovative marketing strategies.
- Analytical mindset with the ability to interpret data, generate insights, and optimize campaigns for performance.
- Strong project management skills with the ability to multitask, prioritize, and meet deadlines in a fast-paced environment.
- Proficiency in marketing software and tools (e.g., HubSpot, Google Analytics, Adobe Creative Suite) is a plus.
- Demonstrated leadership abilities and the capacity to collaborate effectively with cross-functional teams.
Join Our Team: If you are a motivated and ambitious marketing professional looking to make an impact in a dynamic industry, we invite you to join our team at BPM-PR Firm. This is an exciting opportunity to work with a talented team of professionals, collaborate with leading brands, and contribute to the success of our agency. Apply now and be part of our journey to redefine the future of public relations and marketing.
This position is temporarily remote.
Compensation: $65,000.00 - $100,000.00 per year
BPM-PR Firm is a NYC based PR agency with a global media reach. Known for crafting powerfully unique media messages, BPM-PR Firm has established itself as a trusted partner to global brands, enterprises, unicorn companies, and emerging startups. Their expertise spans various industries, including fashion , beauty, lifestyle, technology, wellness, experts, event PR, and corporate communications. The 19 year old PR Agencies commitment to excellence has been recognized multiple times, including being named one of America's Best PR Firms by Forbes in 2021, receiving the 2024 Newsweek Award for America's Best PR Agencies, and winning the 2023 PR Daily Awards Grand Prize for Strategy of the Year in the Content Marketing Awards.
BPM-PR Firm is celebrated as one of the best PR companies for maintaining high visibility for brands in the media. They are a results-driven team, securing daily media placements in print magazines, online news sites, top blogs, television, radio, and newspapers. Their seasoned publicists deliver unparalleled media buzz and elevate brands to new heights. For more information, visit www.bpm-prfirm.com.No calls please for job openings.
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FAQs About Marketing Manager Jobs at BPM-PR Firm Is Hiring
What is the work location for this position at BPM-PR Firm Is Hiring?
This job at BPM-PR Firm Is Hiring is located in New York, New York, according to the details provided by the employer. Some roles may also include multiple work locations depending on the requirement.
What pay range can candidates expect for this role at BPM-PR Firm Is Hiring?
Candidates can expect pay range between $65,000–$100,000 for this role.
What employment applies to this position at BPM-PR Firm Is Hiring?
The employer has not provided this information. This may be discussed during the hiring process.
What experience level is required for this role at BPM-PR Firm Is Hiring?
BPM-PR Firm Is Hiring is looking for a candidate with "Director" experience level.
Does BPM-PR Firm Is Hiring allow remote work for this role?
Yes, this position at BPM-PR Firm Is Hiring supports remote work, giving candidates the flexibility to work outside the primary office location.
What benefits are offered by BPM-PR Firm Is Hiring for this role?
BPM-PR Firm Is Hiring offers following benefits: Health Insurance, Dental Insurance, Vision Insurance, and Career Development for this position. Actual benefits may vary depending on the employer's policies and employment terms.
What is the process to apply for this position at BPM-PR Firm Is Hiring?
You can apply for this role at BPM-PR Firm Is Hiring either through Sonara's automated application system, which helps you submit applications 10X faster with minimal effort, or by applying manually using the direct link on the job page.