Marketing Manager, Member Communications
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Overview
Job Description
Job Summary
At Priority Health,we’recommitted to improving the health and lives of the people we serve. This role plays a key part in that mission by leading the development and execution of member communication strategies that are clear, meaningful, and aligned with business priorities.
You’llpartner closely with Customer Experience, Consumer Insights, and teams across the organization to understand member needs and deliver communications that make it easier for our members to navigate their health and coverage. This role blends strategic thinking with hands-on execution and requires strong collaboration, leadership, and a passion for improving the member experience.
Essential Functions
Strategy & Planning
Lead the development of member communication strategies that align with business goals and support a simple, connected member experience
Translate business needs into clear, actionable communication plans and campaigns.
Use data and insights to shape strategy, measure effectiveness, and guide continuous improvement.
Ensure all communications meet regulatory, legal, and organizational standards.
Execution & Delivery
Oversee end-to-end delivery of communication programs, from planning through production and distribution.
Partner with creative, digital, web, and IT teams to bring communications to lifein a way that is clear, engaging, and accessible.
Stay close to the work—stepping in as needed to ensure quality, timeliness, and consistency.
Manage timelines and resources to deliver high-quality work that meets business needs.
Collaboration & Partnership
Build strong relationships with partners across Customer Experience, Medical/Pharmacy, Sales Support, and lines of business.
Act as a connector across teams, ensuring communications are aligned, consistent, and support shared goals.
Provide guidance and consultation to help partners communicate effectively with members.
Data, Insights & Continuous Improvement
Leverage data, member feedback, and industry best practices to improve communication effectiveness.
Share insights and results with stakeholders in a way that is clear and actionable.
Help shape and evolve how we use data to better understand and serve our members.
Vendor & Resource Management
Partner with external vendors and internal teams to deliver high-quality work.
Supportselectionand management of partners across data, strategy, and creative services.
Ensure work is delivered on time, within budget, and meets Priority Health standards.
Leadership & Team Development
Lead, coach, and develop a team, fostering a supportive, inclusive, and growth-oriented environment.
Set clear expectations and provide direction to help team members succeed.
Support ongoing learning and professional development.
Manage performance and talent processes in alignment with organizational values.
Compliance & Operations
Ensure adherence to all regulatory, company, and safety requirements.
Contribute to a safe, compliant, and positive work environment.
Perform other duties as assigned.
What You Bring
A passion for helping people and improving the member experience
Strong collaboration and relationship-building skills across teams
Ability to think strategically while also driving execution
Experience using data and insights to inform decisions
A results-focused mindset with a commitment to continuous improvement
Qualifications
RequiredBachelor's DegreeMarketing or Business preferred
PreferredMaster's Degree
7 years of relevant experience in marketing or communications Required
5 years of relevant experience supervisory/leadership Preferred
3 years of relevant experience Demonstrated experience in the development,designand execution of business to consumer marketing strategies. Required
3 years of relevant experience Ability toidentifyopportunities and streamline processes; continuous improvement. Required
Experience working knowledge of Salesforce and Hubspot Preferred
Physical Demands
Pallet to Waist (6" from floor) > 5lbs: Seldom up to 10lbs
Waist to Waist > 5lbs: Seldom up to 10lbs
Waist to Chest (below shoulder) > 5lbs: Seldom up to 10lbs
Waist to Overhead > 5lbs: Seldom up to 10lbs
Bilateral Carry > 5lbs: Seldom up to 10lbs
Unilateral Carry > 5lbs: Seldom up to 10lbs
Pushing Force > 5lbs: Seldom up to 10lbs
Pulling Force > 5lbs: Seldom up to 10lbs
Sitting: Frequently
Standing: Occasionally
Walking: Occasionally
Forward Bend- Standing: Seldom
Forward Bend- Sitting: Occasionally
Trunk Rotation- Standing: Seldom
Trunk Rotation- Sitting: Occasionally
Reach- Above Shoulder: Seldom
Reach - at Shoulder or Below: Seldom
Handling: Occasionally
Forceful Grip > 5lbs: Seldom
Forceful Pinch > 2lbs: Seldom
Finger/Hand Dexterity: Frequently
How Corewell Health cares for you
Comprehensive benefits package to meet your financial, health, and work/life balance goals. Learn more here.
On-demand pay program powered by Payactiv
Discounts directory with deals on the things that matter to you, like restaurants, phone plans, spas, and more!
Optional identity theft protection, home and auto insurance, pet insurance
Traditional and Roth retirement options with service contribution and match savings
Eligibility for benefits is determined by employment type and status
Primary Location
SITE - Priority Health- 1241 E BeltlineAve NE - Grand RapidsDepartment Name
Member Communications- PH Managed BenefitsEmployment Type
Full timeShift
Day (United States of America)Weekly Scheduled Hours
40Hours of Work
8 a.m. to 5:00 p.mDays Worked
Monday to FridayWeekend Frequency
N/ACURRENT COREWELL HEALTH TEAM MEMBERS – Please apply through Find Jobs from your Workday team member account. This career site is for Non-Corewell Health team members only.
Corewell Health is committed to providing a safe environment for our team members, patients, visitors, and community. We require a drug-free workplace and require team members to comply with the MMR, Varicella, Tdap, and Influenza vaccine requirement if in an on-site or hybrid workplace category. We are committed to supporting prospective team members who require reasonable accommodations to participate in the job application process, to perform the essential functions of a job, or to enjoy equal benefits and privileges of employment due to a disability, pregnancy, or sincerely held religious belief.
Corewell Health grants equal employment opportunity to all qualified persons without regard to race, color, national origin, sex, disability, age, religion, genetic information, marital status, height, weight, gender, pregnancy, sexual orientation, gender identity or expression, veteran status, or any other legally protected category.
An interconnected, collaborative culture where all are encouraged to bring their whole selves to work, is vital to the health of our organization. As a health system, we advocate for equity as we care for our patients, our communities, and each other. From workshops that develop cultural intelligence, to our inclusion resource groups for people to find community and empowerment at work, we are dedicated to ongoing resources that advance our values of diversity, equity, and inclusion in all that we do. We invite those that share in our commitment to join our team.
You may request assistance in completing the application process by calling 616.486.7447.
Automate your job search with Sonara.
Submit 10x as many applications with less effort than one manual application.
