Marketing Manager
Crescent CareersHorseshoe Bay, Texas
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Overview
Schedule
Full-time
Career level
Director
Benefits
Health Insurance
Dental Insurance
Vision Insurance
Job Description
Role Overview
Horseshoe Bay Resort is seeking a dynamic and strategic Marketing Manager to lead creative initiatives and drive institutional growth. Situated in the Texas Hill Country, this role serves as the primary architect for the resort’s brand narrative, executing integrated marketing strategies that enhance brand equity, optimize revenue, and solidify the resort’s position as a premier destination for leisure and group travel.
Core Responsibilities
- Strategic Growth: Collaborate with the Revenue Management team to leverage data-driven insights into high-impact leisure promotions and seasonal campaigns.
- Brand Stewardship: Lead the development and execution of brand campaigns, new amenity launches, and comprehensive property-wide initiatives.
- Public Relations & Media: Oversee the property narrative by managing press releases, media kits, and cultivating strategic partnerships with key influencers and media outlets.
- Digital Ecosystem Management: Maintain a sophisticated digital presence by overseeing the resort website, social media platforms, email marketing, and Online Travel Agency (OTA) listings.
- Experiential Marketing: Facilitate on-site activations and brand collaborations to enhance the guest experience and drive engagement.
- Operations & Asset Management: Direct the marketing calendar and oversee the production of creative assets (photography/videography) while managing third-party vendor relationships.
Candidate Qualifications
- Industry Expertise: 3–5 years of progressive marketing experience within the hospitality, lifestyle, or luxury entertainment sectors.
- Digital Proficiency: Advanced knowledge of social media ecosystem management (Meta, TikTok, LinkedIn) and digital consumer behavior.
- Communications Mastery: Exceptional copywriting, presentation, and storytelling skills with a keen eye for brand consistency.
- Project Management: Proven ability to manage complex, cross-departmental projects simultaneously in a fast-paced environment.
- Technical Skills: Bachelor’s degree in Marketing, Communications, or a related field. Proficiency in Microsoft Office is required; experience with Adobe Creative Suite is highly preferred.
Compensation & Associate Benefits
Horseshoe Bay Resort is committed to a culture of Diversity, Equity, and Belonging, offering a comprehensive professional environment:
- Professional Development: Competitive compensation structures with performance-based reviews and access to our Manager in Training (MIT) Program for executive leadership preparation.
- Health & Wellness: Comprehensive Medical, Dental, and Vision insurance plans, plus a 401(k) with employer matching.
- Work-Life Balance: Generous paid time off and holiday schedules.
- Exclusive Perks: Employee access to golf and resort amenities, alongside significant discounts on dining, retail, and global travel through the Crescent Hotels & Resorts and Preferred Hotels networks.
- Support Services: Subsidized associate housing options, dedicated shuttle services, and meal subsidies.
Required Competencies
- Functional Expertise: Acts as a subject matter expert in marketing trends and hospitality best practices.
- Innovation: Demonstrates original thinking and the ability to introduce novel concepts to the brand.
- Enthusiasm: Maintains a high level of engagement and professional dedication to the resort’s mission.
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FAQs About Marketing Manager Jobs at Crescent Careers
What is the work location for this position at Crescent Careers?
This job at Crescent Careers is located in Horseshoe Bay, Texas, according to the details provided by the employer. Some roles may also include multiple work locations depending on the requirement.
What pay range can candidates expect for this role at Crescent Careers?
Employer has not shared pay details for this role.
What employment applies to this position at Crescent Careers?
Crescent Careers lists this role as a Full-time position.
What experience level is required for this role at Crescent Careers?
Crescent Careers is looking for a candidate with "Director" experience level.
What benefits are offered by Crescent Careers for this role?
Crescent Careers offers following benefits: Health Insurance, Dental Insurance, Vision Insurance, Paid Holidays, Paid Vacation, Career Development, and 401k Matching/Retirement Savings for this position. Actual benefits may vary depending on the employer's policies and employment terms.
What is the process to apply for this position at Crescent Careers?
You can apply for this role at Crescent Careers either through Sonara's automated application system, which helps you submit applications 10X faster with minimal effort, or by applying manually using the direct link on the job page.