Marketing Manager, Marine Money
Diversified CommunicationsPortland, ME
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Overview
Schedule
Full-time
Career level
Director
Remote
Hybrid remote
Benefits
Career Development
Job Description
What You'll Do
- Develop and own a portfolio-wide marketing strategy that presents Marine Money as a unified global brand across all 14 conferences, the digital membership, and the magazine.
- Be the hands-on executor: write copy, deploy multi-channel campaigns (email, social, digital ads, direct mail, partner channels), manage the CRM, and keep websites up to date.
- Build integrated marketing plans and a comprehensive calendar in collaboration with conference event teams-balancing individual event needs with the broader brand story.
- Manage and develop one direct report (Event Coordinator), providing direction, feedback, and support for their growth.
- Coordinate with internal teams-Web, Data Analytics, Central Marketing, Operations-to amplify campaign effectiveness and maintain alignment.
- Build and manage relationships with media partners, industry associations, and vendors to drive visibility within the global marine finance community.
- Monitor KPIs, market data, and budget performance to continuously refine strategy and report on results.
- Stay agile-this portfolio moves fast, and you'll need to pivot and rebuild plans mid-cycle without losing momentum or quality.
What You Bring
Experience
- 6+ years of progressive experience in direct marketing strategy and execution.
- Background in B2B event marketing, conference marketing, or financial/professional services strongly preferred.
- Experience with membership or subscription-based marketing is a plus.
Skills & Tools
- Copywriting and editing chops-you can write clear, compelling content without much handholding.
- Hands-on proficiency with email campaign deployment, CRM management, audience segmentation, and registration platforms.
- Comfortable with marketing automation systems, GA4, Canva or Photoshop, and Microsoft Office Suite.
- Basic HTML knowledge helpful; website content management experience required.
How You Work
- You're both a strategic thinker and a doer-equally comfortable setting direction and executing it yourself.
- You handle complexity and competing priorities without losing focus or quality.
- You lead with empathy and can develop and support a direct report effectively.
- Strong collaborator who works well across global teams and time zones.
Supervisory Responsibility: Yes
Work Environment: Hybrid professional office environment using standard office equipment
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FAQs About Marketing Manager, Marine Money Jobs at Diversified Communications
What is the work location for this position at Diversified Communications?
This job at Diversified Communications is located in Portland, ME, according to the details provided by the employer. Some roles may also include multiple work locations depending on the requirement.
What pay range can candidates expect for this role at Diversified Communications?
Employer has not shared pay details for this role.
What employment applies to this position at Diversified Communications?
Diversified Communications lists this role as a Full-time position.
What experience level is required for this role at Diversified Communications?
Diversified Communications is looking for a candidate with "Director" experience level.
What benefits are offered by Diversified Communications for this role?
Diversified Communications offers Career Development for this position. Actual benefits may vary depending on the employer's policies and employment terms.
What is the process to apply for this position at Diversified Communications?
You can apply for this role at Diversified Communications either through Sonara's automated application system, which helps you submit applications 10X faster with minimal effort, or by applying manually using the direct link on the job page.