Marketing Manager, Enterprise & Strategic Segments

u003cp class="p1"u003eu003cstrongu003eThe Roleu003c/strongu003eu003c/pu003enu003cp class="p1"u003eThe Marketing Manager, Enterprise Strategic Segments will serve as the strategic architect and execution lead for Farther's priority growth segments, with an initial focus on High Net Worth and Ultra High Net Worth private clients, 401k plan sponsors, and institutional audiences. This is a high-impact role offering immediate ownership, combining sophisticated segment strategy with hands-on, end-to-end execution of our most critical growth initiatives.u003c/pu003enu003cp class="p1"u003eYou will design and run marketing programs that generate qualified leads, accelerate their conversion to clients, and equip Farther advisors with scalable materials and campaigns to win sophisticated private-client and institutional mandates. Over time, you will help mature and expand Fartheru0026amp;#x2019;s enterprise segment offerings, while partnering closely with performance marketing, brand, product, and the institutional team.u003c/pu003enu003cp class="p3"u003eu003cstrongu003eYour Impactu003c/strongu003eu003c/pu003enu003cul class="ul1"u003enu003cli class="li4"u003eDefine and continuously refine segment positioning, messaging, and value propositions for HNW, UHNW, 401k plan sponsors, and institutional audiences, ensuring Farther shows up as a differentiated, modern partneru003c/liu003enu003cli class="li4"u003eActively participate in and enhance Farther's overall content strategy, ensuring segment needs are integrated into corporate and Advisor Marketing plans for maximum impact and consistencyu003c/liu003enu003cli class="li4"u003eBuild and execute integrated HNW and institutional marketing plans and targeted digital campaigns that generate qualified leads and support conversion, balancing advisor-led initiatives, targeted campaigns, and corporate programsu003c/liu003enu003cli class="li4"u003eDesign, launch, and iterate multi-channel online campaigns (email, webinars, digital content), including AI-powered, automated drip journeys that nurture prospects and deepen engagement over timeu003c/liu003enu003cli class="li4"u003eCreate scalable sales and advisor enablement materials (decks, one-pagers, playbooks, email templates, event-in-a-box kits) that help advisors consistently win sophisticated private-client and institutional mandatesu003c/liu003enu003cli class="li4"u003eServe as the marketing point of contact for institutional sales materials, elevating the layout, structure, and answer quality of RFP-related content and presentations while the institutional team owns drafting and trackingu003c/liu003enu003cli class="li4"u003eStand up a practical operating rhythm in the first 90 days, grounded in clear KPIs and reporting, while establishing HNW as a formidable and clearly defined offering within Fartheru003c/liu003enu003c/ulu003enu003cp class="p3"u003eu003cstrongu003eThe Ideal Matchu003c/strongu003eu003c/pu003enu003cul class="ul1"u003enu003cli class="li4"u003eProven track record as a hands-on marketer who can both set segment strategy and personally execute campaigns, content, and sales materials, comfortable with a 70% execution / 30% strategy split initiallyu003c/liu003enu003cli class="li4"u003eA results-driven mindset and fluency in linking marketing performance directly to core business outcomes (lead volume, conversion rate, revenue, and AUM)u003c/liu003enu003cli class="li4"u003e5-8+ years of marketing experience in financial services, wealth or asset management, or a closely related environment, with direct exposure to HNW/UHNW and/or institutional audiencesu003c/liu003enu003cli class="li4"u003eStrong experience in sales enablement and go-to-market support, including building persuasive pitch materials that move complex, multi-stakeholder deals forwardu003c/liu003enu003cli class="li4"u003eWorking knowledge of how to leverage marketing automation (e.g., for segmentation, personalization, send-time optimization, and automated drip journeys) and a demonstrated ability to design and manage AI-enabled drip campaigns at scaleu003c/liu003enu003cli class="li4"u003eCollaborative, organized, and comfortable leading cross-functional initiatives with Advisor Marketing, Corporate/Brand Marketing, Product, Investment Strategy, and institutional stakeholders, including moderate travel for key events and meetingsu003c/liu003enu003c/ulu003enu003cp class="p3"u003eu003cstrongu003eBonus Pointsu003c/strongu003eu003c/pu003enu003cul class="ul1"u003enu003cli class="li4"u003eWorking knowledge of HubSpot or similar platforms for using dashboards, lists, and reports, plus the ability to translate segment needs into clear requirements for marketing operations and admin partnersu003c/liu003enu003c/ulu003enu003cp class="p3"u003eu003cstrongu003eWhy Join Usu003c/strongu003eu003c/pu003enu003cul class="ul1"u003enu003cli class="li4"u003eCompetitive comp package that rewards impactu003c/liu003enu003cli class="li4"u003eWork alongside some of the brightest minds in fintechu003c/liu003enu003cli class="li4"u003eGround-floor opportunity at a fast-scaling startupu003c/liu003enu003cli class="li4"u003eChart your own growth path as we expandu003c/liu003enu003cli class="li4"u003eFull health benefits + 401(k) matching u0026amp; Roth IRA optionsu003c/liu003enu003cli class="li4"u003eUnlimited PTOu003c/liu003enu003c/ulu003enu003cp class="p4"u003eu003cstrongu003eReady to disrupt wealth management? Let's talk!u003c/strongu003eu003c/pu003e