Marketing Manager, Advisor Growth Systems
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Overview
Job Description
u003cpu003eu003cstrongu003eThe Roleu003c/strongu003eu003c/pu003enu003cpu003eThis role runs Farther's advisor growth systems day-to-day: owns the content library lifecycle, authors and enforces the operating processes, drives projects across stakeholders, and keeps the machine moving and improving across hundreds of advisors. You'll be measured on operational excellence and marketing results at scale - contributing meaningfully to strategy and direction set by Advisor Marketing and cross-functional leadership.u003c/pu003enu003cpu003eThis is for someone who is energized by content systems, process design, and project delivery - and who knows that in a fast-scaling firm, what gets shipped is determined by who runs the operating model.u003c/pu003enu003cpu003eu003cstrongu003eYour Impactu003c/strongu003eu003c/pu003enu003culu003enu003cliu003eOwn the lifecycle (intake, editorial review, publication, retirement) of marketing content and component library. Keep the library fresh as ICPs, brand, and services evolve.u003c/liu003enu003cliu003eAuthor and operate the workflows that make advisor marketing happen at scale: compliance review, content production, HubSpot day-to-day operations for advisor marketing, advisor request intake, asset distribution.u0026nbsp;u003c/liu003enu003cliu003eMaintain the inventory of agents and their inputs; refresh prompts and components as the underlying strategy evolves; run regular spot checks for quality drift; operate the human-in-the-loop review layer on AI outputs before they reach advisors.u0026nbsp;u003c/liu003enu003cliu003eAuthor and maintain advisor-facing and team member enablement.u003c/liu003enu003cliu003eDrive cross-functional projects to completion across teams and departments.u0026nbsp;u003c/liu003enu003cliu003eTrack and report analytics for advisor-led organic growth and surface insights.u003c/liu003enu003cliu003eLead prospective advisor recruiting calls, articulating Farther's marketing growth capabilitiesu003c/liu003enu003c/ulu003enu003cpu003eu003cstrongu003eThe Ideal Matchu003c/strongu003eu003c/pu003enu003culu003enu003cliu003e5-8 years in B2B2C marketing, wealth management marketing, or content/systems roles directly serving professionals in a service industry.u003c/liu003enu003cliu003eDemonstrated track record in building and maintaining structured, reusable systems such as content libraries and resource hubs.u0026nbsp;u003c/liu003enu003cliu003eAI-native. Daily user of Claude, ChatGPT, or Gemini for real work. Has shipped and maintained something built around an LLM (a Project, a Gem, a custom GPT, an internal tool, a structured prompt library). Can talk fluently about retrieval, system prompts, metadata, and where AI quality breaks down.u003c/liu003enu003cliu003eStrong project management discipline, working on parallel workstreams, and pushing things over the line without dropping handoffs.u0026nbsp;u003c/liu003enu003cliu003eProcess designer to know how to build processes, identify broken workflows, and rebuild them.u003c/liu003enu003cliu003eComfortable defining and measuring KPIs, establishing and using dashboards, surfacing insights, and using data to prioritize.u0026nbsp;u003c/liu003enu003cliu003eCollaborative operator who treats Compliance, Integrated Marketing, Recruiting, Advisor Experience, and Product as partners rather than gates.u003c/liu003enu003c/ulu003enu003cpu003eu003cstrongu003eBonus Pointsu003c/strongu003eu003c/pu003enu003culu003enu003cliu003eCollaborative operator who enjoys serving as the "last mile" for firm-level strategies, working closely with Integrated Marketing, Recruiting, Advisor Experience, and RIA Leadership to scale a coaching-centric advisor growth modelu003c/liu003enu003c/ulu003enu003cpu003eu003cstrongu003eWhy Join Usu0026nbsp;u003c/strongu003eu003c/pu003enu003culu003enu003cliu003eCompetitive comp package that rewards impactu003c/liu003enu003cliu003eWork alongside some of the brightest minds in fintechu003c/liu003enu003cliu003eGround-floor opportunity at a fast-scaling startupu003c/liu003enu003cliu003eChart your own growth path as we expandu003c/liu003enu003cliu003eFull health benefits + 401(k) matching u0026amp; Roth IRA optionsu003c/liu003enu003cliu003eUnlimited PTOu003c/liu003enu003c/ulu003enu003cpu003eu003cstrongu003eReady to disrupt wealth management? Let's talk!u003c/strongu003eu003c/pu003e
Automate your job search with Sonara.
Submit 10x as many applications with less effort than one manual application.
