Marketing Manager, Integrated Campaigns

Position Overview

Exostar is seeking a performance-driven Marketing Manager, Integrated Campaigns to drive the development and execution of integrated demand programs that generate qualified leads and contribute to pipeline growth.

This role is responsible for designing campaign strategies and program coordination across the marketing funnel. The Marketing Manager will define audience segmentation, shape campaign frameworks, align cross-functional execution, and monitoring performance to ensure consistent lead generation and conversion improvements.

While execution within marketing automation and CRM platforms is carried out in partnership with marketing counterparts, this role is accountable for ensuring campaigns are well-structured, aligned, and optimized to deliver results.

The ideal candidate brings strong B2B demand generation experience, thrives in collaborative environments, and is motivated by building programs that produce sustained lead flow and revenue impact.

Key Responsibilities:

Your day if you join us:

Demand Program Development & Coordination

• Develop and drive execution of integrated demand generation programs aligned to priority solutions and target segments.
• Define campaign elements including target audiences, messaging direction, channels, and conversion goals.
• Develop campaign briefs and requirements for marketing operations and channel teams.
• Coordinate timelines and ensure program components are aligned and delivered effectively.
• Ensure campaigns are structured for accurate tracking, attribution, and performance reporting.

Lead Generation & Funnel Optimization

• Drive lead generation efforts through coordinated multi-channel campaigns.
• Monitor performance across key funnel stages (lead → MQL → SQL → SQO).
• Identify areas for improvement and recommend optimizations to increase engagement and conversion.
• Partner with CRM administration to support lead scoring, routing, and lifecycle alignment.
• Assist in analyzing campaign performance and reporting results to stakeholders.

Cross-Functional Marketing Collaboration

• Partner with fellow marketers and channel leads to align messaging, targeting, and execution across campaigns.
• Work closely with Product Marketing to ensure value propositions are reflected in demand programs.
• Support consistency in positioning and customer experience across touchpoints.
• Incorporate feedback from internal stakeholders to refine campaigns over time.

Sales & SDR Alignment

• Collaborate with Sales and SDR teams to align campaign focus and follow-up expectations.
• Support clear handoff processes between marketing and sales.
• Gather feedback on lead quality and engagement to inform program adjustments.

Qualifications: You are a great fit for this role if you:

• 4–6+ years of B2B marketing experience, with exposure to demand generation or integrated campaigns.
• Experience contributing to lead generation programs tied to pipeline goals.
• Working knowledge of marketing automation and CRM systems.
• Understanding of segmentation, lifecycle marketing, and funnel performance metrics.
• Experience collaborating cross-functionally within marketing and with sales teams.
• Experience marketing into regulated industries (cybersecurity, compliance, SaaS, financial services, healthcare, etc.) preferred.
• Familiarity with Aerospace & Defense ecosystems is helpful but not required.
• Strong organizational, analytical, and communication skills.

What Success Looks Like

• Well-coordinated demand programs that generate consistent, qualified leads.
• Improved engagement and conversion rates across campaign touchpoints.
• Clear collaboration between marketing and sales teams.
• Measurable contribution to pipeline growth.
• Ongoing optimization based on performance insights.

Location: Hybrid: Herndon, VA/ Cincinnati, OH (3x/week)

About Exostar

Exostar’s cloud-based platforms serve the Aerospace & Defense, Life Sciences, Healthcare, and other highly regulated industries by enabling secure collaboration, information sharing, and compliance. We build trusted communities and deliver insights that help organizations mitigate risk and operate more efficiently.

What we offer:

• A culture focused on employee growth, including internal promotions and educational assistance
• A fun, engaging workplace with social and community-building activities
• Comprehensive benefits and flexible time off plans

Exostar is an Equal Employment Employer.  The company provides equal employment opportunities to all applicants without regard to race, color, religion, sex, national origin, age, marital status, disability status or genetic information.  Exostar is committed to providing equal employment opportunities for all persons in all facets of employment including recruiting, hiring, compensation, promotion, training, benefits, transfers and working conditions