Marketing Manager

About Good Life 

Good Life Property Management is a growing residential property management company serving individual and small-portfolio rental property owners across Southern California. We operate in San Diego, Orange County, and Riverside and are entering a focused growth phase. 

Our culture is built on ownership, growth, and developing A-players from within. We value people who care deeply, execute relentlessly, and grow into leadership through responsibility, not titles. 

The Role We are hiring a Marketing Manager to own the marketing function end-to-end. This is not a coordinator or support role. This is a hands-on, player-coach role for someone who is ready to step into real ownership and grow into a Head of Marketing over time. You will inherit strong momentum:

• Established SEO presence
• Engaged newsletter audience
• Active referral base
• Recognized brand in our markets

• Own marketing performance across all markets and channels
• Partner directly with executive leadership on growth strategy
• Translate company goals into clear marketing priorities
• Lead marketing initiatives as the company scales

• Drive qualified lead volume, quality, and cost efficiency
• Improve SEO performance and website conversion rates
• Plan, launch, test, and iterate campaigns
• Strengthen messaging, copywriting, and brand positioning (writing or heavy editing required)
• Coordinate geographic growth efforts in San Diego, Orange County, and Riverside through targeted campaigns and performance tracking
• Develop and execute marketing initiatives focused on the 5–15 unit multifamily segment
• Track and analyze key performance metrics (leads, conversions, cost per lead, ROI) to continuously optimize results
• Build and maintain dashboards that clearly show marketing impact

• Work closely with Sales and Leadership to align marketing with business goals
• Support sales with marketing materials, campaigns, and follow-up systems
• Improve lead conversion through better marketing-to-sales alignment
• Coordinate with external agencies and partners to ensure deliverables stay on track

• 5–8 years of marketing experience 
• Recent hands-on execution experience (in the last year) 
• Background in performance marketing, SEO, website optimization, or lead generation
• Experience working closely with sales or revenue teams
• Strong prioritization and decision-making skills
• Comfortable working in a fast-moving environment with ambiguity
• Accountability and ownership mindset
• Comfortable being in the weeds and owning day-to-day execution
• Experience in local services, SMB, or service-based businesses preferred
• Motivated by growth, responsibility, and long-term impact

Compensation & Benefits 

• Base salary: $90,000–$110,000 
• Performance bonus tied to outcomes 
• Long-term growth opportunity into Head of Marketing as the company scales and as you demonstrate ownership, judgment, and leadership. 

Benefits:  

• 401(k)  
• 401(k) matching  
• Dental insurance  
• Health insurance  
• Paid time off 
• Professional Development 

Schedule:  

• 8-hour shift  
• Monday to Friday 
• 8:30 – 5:00 PM PST - Hybrid 

Work Location: 5252 Balboa Ave #704, San Diego, CA 92117   

About Us 

Our mission at Good Life is to make owning rental property easy. We are passionate about improving lives and everything we do is about helping others and becoming better versions of ourselves. We are a results-based company with an entrepreneurial attitude. We are looking for a leader who is looking to grow with a company, who takes extreme ownership of their role, and who enjoys helping others. Listen to our Story from the founder Steve Welty: https://www.goodlifemgmt.com/aboutAbout Good Life Team Members: The team at Good Life is driven by our core values: These values define who we are and how we run our business. 

• Team First 
• Raise the Bar 
• Good Vibes 
• Problem Solvers 
• Growth Mindset 

Additionally, each team member needs to be an A player. For more about our team: https://www.goodlifemgmt.com/about/

EEO Statement:  Good Life Property Management is an Equal Employment Opportunity employer. We are committed to providing a workplace free from unlawful discrimination in any of our programs or activities. We do not discriminate based on race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity or expression, or any other basis prohibited by applicable law.  Additionally, our organization participates in E-Verify. To learn more about E-Verify, including your rights and responsibilities, please visit: www.dhs.gov/E-Verify.   

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