MARKETING MANAGER

Happy Dad is looking for a Marketing Manager to help drive brand growth, consumer engagement, and best-in-class execution across our portfolio. This role will support the development and execution of national marketing initiatives, product launches, campaign activations, and cross-functional go-to-market programs that build the brand and drive revenue.

This person will play a key role in bringing marketing strategy to life across digital, social, retail, field, and partnership channels. The ideal candidate is both strategic and hands-on — someone who can think big, manage multiple priorities, collaborate cross-functionally, and execute quickly in a fast-paced, entrepreneurial environment.

Key Responsibilities

Brand & Consumer Marketing

• Help develop and execute annual and seasonal brand marketing plans aligned with company growth goals and brand priorities
• Support integrated marketing campaigns across digital, social, experiential, retail, and partnership channels
• Partner with internal and external creative teams to develop compelling campaign assets, messaging, and content that feel authentic to the Happy Dad brand
• Ensure brand consistency across marketing touchpoints, activations, and consumer communications
• Translate consumer insights, competitive trends, and market data into actionable marketing recommendations

Product Launches & Go-to-Market

• Build launch timelines, marketing calendars, messaging frameworks, and activation plans in partnership with Sales, Trade Marketing, Creative, and Operations
• Help create sell-in support materials and launch toolkits for internal teams, distributors, and retail partners
• Coordinate marketing execution across channels to ensure launches are simple, timely, and impactful

Campaign Execution & Project Management

• Own day-to-day execution of marketing initiatives from concept through launch, including timelines, deliverables, approvals, and budget tracking
• Manage multiple projects simultaneously while keeping teams aligned and ensuring deadlines are met
• Work closely with agency and vendor partners to execute campaigns, content, events, and promotions at a high level
• Identify ways to improve process, simplify execution, and help the team move faster without sacrificing quality

Cross-Functional Partnership

• Partner closely with Sales, Trade Marketing, Field Marketing, Creative, Social, Finance, and Operations to ensure marketing plans are executable and aligned with business priorities
• Act as a connector across teams, helping translate brand strategy into clear plans that work in the real world

Performance Tracking & Insights

• Monitor campaign performance, key brand metrics, and activation results to evaluate effectiveness and inform future decisions
• Help track marketing budgets, ROI, and program performance against business goals
• Use data, consumer feedback, and field insights to refine programs and improve impact over time

Qualifications

• 6–9+ years of experience in brand marketing, consumer marketing, integrated marketing, or related roles
• Experience in CPG, beverage, alcohol, lifestyle, entertainment, or consumer brand environments strongly preferred
• Strong project management skills with the ability to manage multiple priorities in a fast-moving environment
• Experience supporting integrated campaigns, product launches, and cross-functional marketing initiatives
• Strong communication and presentation skills with the ability to work effectively across levels and functions
• Highly organized, detail-oriented, and comfortable balancing strategy with execution
• Entrepreneurial mindset with a willingness to roll up your sleeves and get things done
• Passion for building culturally relevant consumer brands

Salary: $90,000 - $120,000

Benefits:

• PTO
• Health Insurance
• Dental Insurance
• Vision Insurance