Marketing Manager
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Overview
Job Description
KSB is a leading supplier of pumps, valves and related service. Our reliable, high-efficiency products are used in applications wherever fluids need to be transported or shut off, covering everything from building services,industry and water transport to waste water treatment, power plant processes and mining. Founded in 1871 in Frankenthal, Germany, the company has a presence on all continents with its own sales and marketing organisations and manufacturing facilities. Around the globe, more than 190 service centres and around 3,500 service specialists are on hand to provide local inspection, servicing, maintenance and repair services under the KSB SupremeServ brand. Innovative technology that is the fruit of KSB’s research and development activities forms the basis for the company’s success.People. Passion. Performance. It is these three success factors that make KSB the company it is today.At KSB, we recognise that it is people who actually make the difference – the people we employ and the people we serve. This is why we are committed to equal rights and treatment worldwide and never lose sight of the aspects ecology and sustainability when manufacturing our products.
Position Title: Marketing Manager
Reports to: Vice President, Integrated Marketing & Digital Enablement – North America
The Marketing Manager plays a pivotal role in shaping KSB’s brand presence and driving growth across products and services.This roleis responsible fordeveloping and executing marketing strategies for an assigned market area,building the KSBbrand, and delivering creative campaigns that effectively reach targetgroups.
The ideal candidate is creative, influential, and digitally minded, with a strong focus on developing and deploying market-driven strategies,campaigns, and programs grounded in customer and marketunderstanding. This individual is results-oriented and motivated by business impact, with the ability to translatecustomerfeedbackand market dynamics into marketing approaches that drive measurable growth.
Success in this role requires comfortoperatingin a fast-paced environment withhigh expectations. Marketing and digital initiatives are viewed as strategic levers at KSB, and the Marketing is expected to collaborate across functions, influence stakeholders, and execute with creative excellence.
Location: Richmond, VA (preferred) or Remote
Duties/Responsibilities:
Translate businessand the overall marketingstrategyinto actionable marketing roadmaps and innovative customer-and result-focused campaigns across digital, print, and events to drive growth and brand awareness.
Build and lead thought leadership campaigns and content by proactivelyidentifyingrelevantcustomer, industry, and market themes, and driving execution in close collaboration with the market area.
Develop and execute sales and rep enablement materials, campaigns, and tools—working closely with sales teams to understand customer needsandmarket dynamics.
Build and implement digital lead management across the entire buying center (reps,OEM’s,consultants, and KSB),leveragingCRM and marketing technologies.
Operate marketingautomationdrivencampaignsandnew marketingtechnologies to increase efficiency and customer engagement.
Plan, execute, andoptimizeall marketing activitiesusing data-driven insights, market research, competitive analysis, and customer feedback.
Develop and overseecreationof engaging content for websites, social media, brochures, presentations, and other customer-facing materials.
Continuouslyprofessionalizemarketing and communications within the assigned market area by delivering standardized, cohesive sales and marketing materials.
Manage marketing budgets, aligningspendwith strategicobjectivesand ensuring measurable impact.
Plan, organize, and execute trade shows, conferences, and customer events to strengthen brand presence andcustomerengagement.
Required Skills and Qualifications
Bachelor’s degree in marketing,communicationsor related field
3-5years experiencein marketing or brand management roles
Understanding of industrial and B2B marketing
Proactive, opportunity-driven mindset with the ability to lead ideasandinnovation
Strong creative skills even in high-pressure situations
Strong project management skills and ability to manage multiple projects simultaneously
Proficiencyin using digital marketing tools such as Google Analytics, social media platforms,content management systems,marketing automation software, etc.
Graphic design skills and working knowledge of standard graphic design programs
Analyticalmindwith the ability to interpret data and make data-driven decisions
Ability to adapt to changing priorities and fast-evolving business and market dynamics, with the confidence to communicate effectively across all levels of the organization
KSB Group is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.
This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. KSB makes hiring decisions based solely on qualifications, merit, and business needs at the time.
We value employees who take the initiative and are committed to our company; Employees who take responsibility and for whom business success is the focus of their actions. In return, we offer fair framework conditions for collective wages and pensions, flexible working time models, individual training opportunities and the best career prospects.
Automate your job search with Sonara.
Submit 10x as many applications with less effort than one manual application.
