
Marketing Manager
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Overview
Job Description
Marketing Strategies—45%
Develop and execute integrated marketing strategies aligned with product growth, customer engagement, and organizational objectives.
Partner with product, advocacy, and commercial teams to identify business opportunities and create marketing plans that drive awareness, adoption, and retention.
Support commercial initiatives and sales channels, including SafetyAtlas, through targeted marketing programs and campaigns.
Leverage customer, market, and competitive insights to inform marketing recommendations and optimize campaign effectiveness.
Collaborate with creative, digital, and sales partners to develop consistent messaging content and campaign assets across channels.
Utilize digital marketing tools and platforms, including CRM, SEO/SEM, and analytics solutions, to support campaign execution and performance measurement.
- Advise stakeholders on marketing processes, timelines, best practices, and expected outcomes to ensure alignment and successful delivery.
Project and Campaign Management—55%
Lead the planning, execution, and optimization of marketing campaigns that support lead generation, customer engagement, product adoption, and retention goals.
Translate marketing requests and business objectives into actionable campaign plans, requirements, timelines, and deliverables.
Develop and adapt marketing content and copy for digital, print, email, web, social, and ad sales channels.
Manage campaign budgets, schedules, and project priorities to ensure timely and cost-effective delivery.
Coordinate and execute recurring, seasonal, evergreen, and ad hoc marketing initiatives.
Partner with internal teams and external vendors to deliver high-quality campaign assets and marketing programs.
Monitor, analyze, and report on campaign performance using data and insights to improve effectiveness and drive continuous optimization.
Support high-volume marketing workflows and resource planning to ensure efficient campaign execution across the organization.
Stay current on marketing trends, technologies, and best practices and recommend opportunities for innovation and improvement
- Bachelor’s degree in a related discipline with 2–4 years of marketing experience
- Proven ability to understand business opportunities and translate those into high-impact marketing programs and tactics
- Proficient with marketing-related software programs and digital marketing capabilities.
- Comfortable with copywriting for various marketing and sales channels
- Understanding of sales process and principles
- High level of initiative, motivated, goal-oriented, persistent, and a skilled negotiator
- Strong decision-making skills using analytical data
- Handles stressful situations and deadline pressures well
- Excellent written and oral communication skills
- Plans and carries out responsibilities with minimal direction
- Previous B2B marketing or nonprofit marketing a plus
- Excellent communication skills—both written and verbal—with the ability to present to small groups.
- Creative content development skills
- Agency experience including managing external creative vendors a plus
- This is a remote position
- Salary for this role is: $75,000
- At least 20 PTO days accrued 1st year and 11 paid holidays
- Flexible work arrangements
- Comprehensive medical, dental, vision, and life insurance plans
- Flex spending accounts for medical and dependent care
- 403(b) & Roth 403(b) with employer match up to 6%
- Reimbursable training
- Dress for your day
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Submit 10x as many applications with less effort than one manual application.
