Marketing Manager

Description

Role: Marketing Manager

Location: New York City | Hybrid (4 days in office)

Salary Range: $85,000 - $110,000

Reports to: Chief Executive Officer

About Us

New York Preschool & Kids Club is an early childhood education and enrichment platform serving modern New York families through our combination of enrichment programs and preschool education. With multiple schools across NYC and private-equity backing, NYPKC is building a best-in-class operating platform, delivering on the full family experience for children and parents.

About the Role

The Marketing Manager owns demand generation and marketing execution across all NYPKC locations, with a clear focus on driving inquiries, tours, and enrollment growth.

This role sits at the center of the business - bringing our brand to life through campaigns, content, and local marketing while ensuring efforts translate into real pipeline and results. You will manage day-to-day execution and continuously improve how marketing gets done, increasing speed, output, and performance through strong systems, agency management, and AI-enabled tools.

You will partner closely with Enrollment, Operations, and school leadership to align marketing efforts with capacity and revenue goals. This role requires a strong bias for action, a test-and-learn mindset, and the ability to operate in a fast-paced, evolving environment.

How This Role Fits Into the Organization

• The Marketing Manager reports directly to the CEO and is responsible for driving demand generation and brand execution across NYPKC.
• This role partners closely with the Enrollment Manager, who owns pipeline management, follow-up, and conversion performance.
• In addition, this role works cross-functionally with Heads of School, Operations, and external partners to ensure marketing efforts are aligned with enrollment goals and school-level needs.

What You'll Do

Brand Execution & Consistency

• Bring NYPKC's brand to life across all channels - digital, physical, and in-school
• Ensure consistency in voice, visuals, and messaging across all parent touchpoints
• Partner with creative consultants to maintain brand integrity

Demand Generation & Campaign Execution

• Execute campaigns that drive inquiries and tours across preschool, camp, and infant/toddler programs
• Support paid media partners (Meta, Google) with clear briefs and performance direction
• Optimize campaigns based on cost-per-lead and cost-per-tour metrics
• Use AI tools to rapidly test multiple ad variations (copy, creative, audience targeting)
• Leverage AI insights to optimize cost-per-lead and cost-per-tour in near real-time

Content & Organic Growth

• Build and manage an always-on content engine across social, email, and storytelling
• Position NYPKC as a trusted resource for NYC parents with children ages 0-3
• Develop content that reflects real classroom experiences and builds parent connection
• Build an AI-supported content engine to scale high-quality, consistent output
• Use AI to repurpose content across channels (e.g., classroom moments ? email, social, blog)
• Maintain human oversight to ensure authenticity and brand voice

Local Marketing & Community Engagement

• Develop and execute localized marketing strategies across NYC neighborhoods
• Support Heads of School with event promotion, partnerships, and local outreach
• Ensure each school has a strong and consistent presence within its community

Enrollment Funnel Partnership

• Partner closely with Enrollment Manager to ensure marketing is generating high-quality leads
• Align on messaging, lead quality, and the parent journey from inquiry to tour
• Support optimization of HubSpot campaigns and lead flow

Agency & Vendor Management

• Manage freelancers and agency partners across content, social, photo/video, and performance marketing
• Ensure all partners are aligned to brand standards and campaign priorities

Performance Tracking & Reporting

• Track and report on key marketing metrics, including:

• Inquiries

• cost per lead

• cost per tour

• Provide clear insights into what's working and where to adjust

• Support weekly and monthly visibility into marketing performance for leadership

Requirements

What We're Looking For

• 4-7 years of marketing experience in a consumer, service-based, or multi-location business
• Strong execution experience across digital marketing, content, and campaigns
• Experience working with agencies or external partners
• Familiarity with marketing analytics and performance tracking
• Strong understanding of NYC market dynamics (or ability to ramp quickly)
• Highly organized with the ability to manage multiple priorities simultaneously
• Comfortable operating in a fast-paced, evolving environment

What Success Looks Like

• Consistent, high-quality lead generation across all schools
• Clear use of AI to enhance (not replace) human-driven brand storytelling
• Improved cost efficiency across marketing channels
• Strong alignment between marketing output and enrollment needs
• Clear, reliable reporting on marketing performance
• A consistent, recognizable NYPKC brand experience across all touchpoints
• Increased tour volume driven by effective campaigns and local marketing