Marketing Manager
Paradise Dental TechnologiesMissoula, Montana
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Overview
Schedule
Full-time
Career level
Director
Remote
On-site
Benefits
Health Insurance
Vision Insurance
Paid Vacation
Job Description
Benefits:
- Health insurance
- Paid time off
- Vision insurance
- Wellness resources
- 401(k)
- 401(k) matching
- Company parties
Hello! Thank you for checking out PDT's job post for our Marketing Manager! We know life is busy, so thanks for stopping by! We are looking for a very hard-working, motivated, creative, and positive individual to join a fast-growing, dynamic team that loves having fun and making a big impact on the market! Below is the complete job description for this role. Along with your application and resume, please submit a cover letter explaining your interest in and qualifications for the role. We want to get to know you! If you have any questions or would like further information about the position, please feel free to contact our HR department at human.resources@pdtdental.com.General Summary of the Position:
PDT’s Marketing Manager oversees the marketing department and establishes consistent brand standards across multiple channels. They will ensure PDT’s marketing strategy remains innovative and relevant, providing up-to-date product and promotional information to clients and distributor partners. Additionally, the Marketing Manager will manage relationships with media and distribution partners and Brand Ambassadors while staying informed about market trends and research to make strategic decisions. The Marketing Manager will lead a team consisting of PDT’s Digital Marketing Specialists, Graphic Design Specialist, and Social Media Coordinator.
Essential Functions and Responsibilities:
- Monitor and manage the overall functions of the marketing department.
- Analyze customer insights, consumer trends, market analysis, and best practices to build successful marketing strategies.
- Develop and present marketing plans, establish positioning, identify target audiences, and ensure the alignment of marketing strategies with company objectives.
- Lead and execute marketing campaigns across various channels and segments from conception to completion.
- Collaborate with graphic design specialist and social media coordinator to ensure innovative and cohesive design concepts for print, digital, and multimedia communications.
- Manage PDT product portfolio, to include SKU rationalization, as well as optimization of PDT product offering.
- Manage and continuously build out PDT’s new product pipeline based on insights gained from surveys, research, and focus groups.
- Conduct market research to ensure PDT’s new products will be successful upon launch.
- Attend dental industry trade shows to gather information on innovations, trends, branding, marketing, and new opportunities. Present this information to PDT leadership post-show.
- Take new products from inception to product launch and continue to nurture products until potential is optimized.
- Lead cross-department collaboration for new product creation utilizing PDT’s new product SOP.
- Develop new marketing materials and strategies as new products are added.
- Complete full annual analysis of PDTs pricing versus competitors' MSRPs & sell prices.
- Utilization of PDTs software platforms, to include HubSpot, Canva, Shopify, Acumatica, Adobe Creative Suite, and others.
- Work with the Digital Marketing Specialist to ensure SEO, AEO, and GEO are maintained.
- Guide the team in creating assets needed to provide the sales team with quarterly workflows in HubSpot.
- Oversee analytics reporting across multiple platforms to generate insights for campaign optimization and go-to-market strategies.
- Partner with the sales team to design, test, and improve lead nurturing tactics utilizing leads from shows, social media, continuing education programs, and online events.
- Create and manage the annual budget for all areas of the marketing department in line with the annual sales and marketing plan.
- Lead the development of creative briefs and guide creative direction for advertising and communications, including digital, print, and video assets. Meet or beat all deadlines for internal and external partners.
- Manage relationships with external partners, including media, manufacturer partners, and KOLs.
- Ensure consistency in design and branding across all materials and channels.
- Maintain inventory of “swag” items to meet deadlines and the needs of the sales team and partners.
- Design and coordinate modern, efficient, durable, and portable trade show booths for local, national, and international shows.
- Work with the sales team to develop customer-facing presentations and ensure alignment with sales strategies.
- Manage and mentor employees within the marketing department, creating a safe & supportive team environment.
- Maintain an internal calendar that clearly communicates emails, social media, and marketing events to all Sales & Marketing team members on an ongoing basis.
- Maintain current knowledge of multimedia/interactive design principles.
- Be prepared to travel internationally and attend meetings, events, and training sessions as required. Travel may be up to 3 times per quarter.
- Ensure resource allocation and staff development by working with Human Resources and the Vice President of Sales and Marketing.
- On-board and train new marketing employees, providing a robust program that enables team members to assimilate quickly.
- Attend and support PDT sales and marketing meetings.
- Actively participate in all internal and external PDT meetings. Preparing as needed prior to each meeting.
- Perform employee performance evaluations and manage corrective action processes as necessary.
- Ensure punctual attendance and adherence to safety and operational regulations.
- Complete any additional tasks assigned by manager & PDT leadership.
Thank you for your time to review this job posting - if you have any questions, please feel free to contact our HR department at human.resources@pdtdental.comThanks and have a great day!-PDT Talent Acquisition Team
PDT, Inc. was born in our CEO's 2-car garage back in 2000; and through her amazing innovations for ergonomic and quality dental instruments, dental technology, and passion for creating an amazing workplace, we have grown spectacularly! We have over 70 employees and export our product to over 50 countries!
Our name comes from one simple idea: it should be paradise to have our instruments used on you as a patient, it should be paradise to use our instruments as a clinician, and it should be paradise to work here!
We are extremely proud to be the winners of the Employer of Choice award from the Missoula Job Service Employer's Council in 2018! Cultivating and maintaining a fun, compassionate, transparent, flexible, and family-friendly workplace is paramount to us. Our employees are golden; and we do everything we can to make sure they get nothing but the best. We constantly evaluate benefits and policies to make sure everyone has a great day at work
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FAQs About Marketing Manager Jobs at Paradise Dental Technologies
What is the work location for this position at Paradise Dental Technologies?
This job at Paradise Dental Technologies is located in Missoula, Montana, according to the details provided by the employer. Some roles may also include multiple work locations depending on the requirement.
What pay range can candidates expect for this role at Paradise Dental Technologies?
Employer has not shared pay details for this role.
What employment applies to this position at Paradise Dental Technologies?
Paradise Dental Technologies lists this role as a Full-time position.
What experience level is required for this role at Paradise Dental Technologies?
Paradise Dental Technologies is looking for a candidate with "Director" experience level.
What benefits are offered by Paradise Dental Technologies for this role?
Paradise Dental Technologies offers following benefits: Health Insurance, Vision Insurance, Paid Vacation, 401k Matching/Retirement Savings, and Health & Wellness Programs for this position. Actual benefits may vary depending on the employer's policies and employment terms.
What is the process to apply for this position at Paradise Dental Technologies?
You can apply for this role at Paradise Dental Technologies either through Sonara's automated application system, which helps you submit applications 10X faster with minimal effort, or by applying manually using the direct link on the job page.