Marketing Manager - Amazon

Renfro CorporationWinston Salem, NC

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Overview

Schedule

Full-time

Career level

Senior-level

Remote

On-site

Job Description

An individual must be able to perform each essential duty satisfactorily.

SUMMARY:

We are growing rapidly and looking for an Amazon Marketing Manager to join our Digital Marketing team to manage and optimize our Amazon marketing initiatives. As the Amazon Marketing Manager, you will be directly responsible for key Renfro brand presence on this highly visible account. You will manage branding & product listings and drive scalable campaigns using key marketing tools and initiatives. This role has significant responsibility and autonomy - you will personally drive results, with the support of a shared analyst resource.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

Store Listings/Optimization

Own the Amazon store experience for Renfro's US business.
Continually optimize the existing brand store, product pages, and A+ content to drive traffic and sales for existing and new products
Partner with brand team to develop messaging and brand assets compliant with brand guidelines and Amazon standards.

Marketing and Promotion

Apply PPC best practices for Amazon Sponsored Product ads.
Set up product promotions for key season including Prime Day and holidays.
Develop Amazon marketing strategy in partnership with AMG, Renfro brand marketing and other functional areas as needed.

Working with eComm specialists, co-manage relationship with Amazon and other eComm retailers

Regularly refresh and optimize content for existing products and drive content needs for new products.
Maintain relationships with Amazon buyers.
Work closely with internal departments - Planning, Operations, Brand Marketing, as well as Customer Service for feedback and input.
Create, track, and reconcile shipments to Amazon Fulfillment Centers

Analytics

Monitor, analyze and report on performance metrics, sales, marketing performance, and pricing with regular frequency in order to allocate spend to best performers.
Analyze digital sales performance metrics, modifying plans as needed to deliver against targets.
Report ROAS analysis, campaign tracking, web stats, pricing reports, competitive analysis, promotion analysis, and new SKU checks on a weekly basis, with the Analyst's support.

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FAQs About Marketing Manager - Amazon Jobs at Renfro Corporation

What is the work location for this position at Renfro Corporation?

This job at Renfro Corporation is located in Winston Salem, NC, according to the details provided by the employer. Some roles may also include multiple work locations depending on the requirement.

What pay range can candidates expect for this role at Renfro Corporation?

Employer has not shared pay details for this role.

What employment applies to this position at Renfro Corporation?

Renfro Corporation lists this role as a Full-time position.

What experience level is required for this role at Renfro Corporation?

Renfro Corporation is looking for a candidate with "Senior-level" experience level.

What is the process to apply for this position at Renfro Corporation?

You can apply for this role at Renfro Corporation either through Sonara's automated application system, which helps you submit applications 10X faster with minimal effort, or by applying manually using the direct link on the job page.