Marketing Manager

Marketing ManagerGrowing Retail & E-Commerce BrandWe are working with a well-established, family-owned and operated retail business that has been serving the community for more than 40 years. As the company continues to grow, they are looking for a creative, digitally savvy, and results-driven Marketing Manager to lead marketing efforts across retail stores, e-commerce, classes, events, and educational programs.This is a strategic and hands-on role for someone who enjoys creating marketing campaigns, working with a team, using data to make decisions, and seeing the results of their work.What You'll DoMarketing Strategy

• Develop marketing plans that support company growth and sales goals.
• Build and manage promotional and marketing calendars.
• Turn business goals into clear campaigns and marketing plans.
• Manage marketing priorities, budgets, and timelines.

Digital Marketing

• Lead email marketing, social media, paid advertising, Google, SEO, and website marketing.
• Grow the company's online audience and customer base.
• Track campaign results and make improvements based on performance.
• Test new marketing ideas and channels to drive growth.

Content & Brand

• Help shape the company's brand, messaging, and overall look.
• Oversee content for social media, email, website, video, print, signage, products, classes, and events.
• Make sure marketing is consistent while balancing brand awareness with sales-focused campaigns.

Website & E-Commerce

• Improve website content, product pages, landing pages, and customer experience.
• Help increase website traffic, online sales, and e-commerce conversion.
• Use website and customer data to improve the customer journey.

Retail, Events & Vendor Marketing

• Create marketing campaigns to drive traffic to stores, classes, events, and educational programs.
• Support product launches and promotional periods.
• Work with store teams, vendors, and partners on marketing programs and promotions.
• Take advantage of available vendor marketing and co-op opportunities.

Analytics & Budget

• Track key marketing numbers and results.
• Measure email, social media, paid advertising, website, events, and promotional performance.
• Manage marketing budgets and provide leadership with clear updates and recommendations.

Team Leadership

• Lead and develop the Marketing Assistant.
• Keep marketing projects organized and on schedule.
• Work closely with ownership, store leadership, vendors, and other team members.
• Make sure marketing projects are completed accurately and on time.

What Success Looks LikeIn this role, you'll help:

• Increase brand awareness and reach within the sewing, quilting, embroidery, and creative communities.
• Bring in new customers and keep existing customers engaged.
• Grow website traffic, e-commerce sales, and email audiences.
• Improve the results of paid digital advertising.
• Increase participation in stores, classes, events, and educational programs.
• Create better coordination between marketing, retail, events, merchandising, and vendors.
• Build a consistent and recognizable brand.
• Use data and results to continually improve marketing efforts.

Technology & Marketing SkillsExperience with some or all of the following is preferred:

• Meta Business Suite / Meta Ads
• Google Ads & Google Analytics
• Email & lifecycle marketing
• SEO
• Social media marketing
• Campaign analytics and reporting
• Adobe Creative Suite and/or Canva
• Content creation
• Video and storytelling
• Shopify
• Klaviyo
• Digital advertising platforms
• Project management tools

Why Consider This Opportunity?

• $85, 000–$90, 000/year
• Join a growing, established family-owned business.
• Own the marketing function and have a direct impact on company growth.
• Work across digital marketing, e-commerce, retail, events, education, and content.
• Creative and community-focused work environment.
• Opportunity to bring new ideas to the table and make a real impact.
• Work closely with company leadership and have a voice in the company's marketing direction.