Marketing Manager (Financial Institution Group - Onsite)

SWBC is seeking a talented individual to develop, execute, and manage traditional and digital marketing campaigns to promote company products, services, and overall brand by utilizing various media including print, direct mail, online, social media, paid search, and email marketing.

Why you'll love this role:

In this role, you will have the opportunity to work in a collaborative environment to help position the SWBC brand as a thought leader in the financial services industry. You’ll love this role if you are a problem-solver, strategic thinker, and a team player.

Essential duties include the following:

• Develops and implements marketing strategies based on divisional and company goals, industry trends, and budget; and manages multiple projects of varying complexity for the full customer lifecycle. 
• Writes, edits, and produces content to include but not limited to blog posts, marketing collateral, video scripts, eBooks, advertising copy, email marketing, and social media content. 
• Develops inbound and outbound marketing campaigns based on divisional goals; and pivots tactics and executions based on results. 
• Advises clients on branding, positioning, communication, and other marketing issues. 
• Conducts research and/or obtains self-led training by reading trade publications, online articles, and attending conferences or seminars to stay up to date on industry trends and gain additional marketing knowledge.
• Works closely with the appropriate team members within the department or across the company to execute projects and monitor and deliver reporting at set intervals. 
• Develop campaign metrics and track ROI. 
• Performs all other duties as assigned.

Serious candidates will possess the minimum qualifications:

• Bachelor’s Degree in Marketing, Communications, Advertising, or related field from an accredited four-year college or university or equivalent work experience required.
• Minimum three (3) years in marketing campaigns and strategies development, content production such as blog posts and advertising, or other related experience required.
• Strong knowledge in developing new strategies that benefit the company’s marketing efforts.
• Preferred experience in financial institution, credit union, or insurance marketing.
• Strong interpersonal communication skills with the ability and curiosity to learn.
• Working knowledge of business-to-business and business-to-consumer social media best practices.
• Proficient inbound marketing campaign and strategic marketing development skills.
• Proficient Microsoft Office skills, including Outlook, Word, and Excel.
• Experience in using project management system for project routing and strong project management skills.
• Excellent problem resolution and analytical skills.
• Excellent multi-tasking and presentation skills.
• Excellent organizational skills.
• Excellent verbal and written communication skills.
• Strong copy writing, content development and editing skills.
• Basic-level of experience in using Adobe Creative Cloud software (InDesign, Photoshop, etc).
• Strong knowledge of grammar and style standards.

SWBC offers*:  

• Competitive overall compensation package
• Work/Life balance 
• Employee engagement activities and recognition awards 
• Years of Service awards
• Career enhancement and growth opportunities 
• Leadership Academy and Mentor Program
• Continuing education and career certifications 
• Variety of healthcare coverage options
• Traditional and Roth 401(k) retirement plans 
• Lucrative Wellness Program

*Based upon employee eligibility 

Additional Information:

SWBC is a Substance-Free Workplace and requires pre-employment drug testing.

Please note, SWBC does not hire tobacco users as allowed by law.

To learn more about SWBC, visit our website at www.SWBC.com. If interested, please click the appropriate apply button.