Marketing Manager (Motto)

TAG - The Aspen GroupChicago, IL

$100,000 - $130,000 / year

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Overview

Schedule

Full-time

Career level

Senior-level

Remote

On-site

Compensation

$100,000-$130,000/year

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Job Description

Aspen Dental Management, Inc. (ADMI) is one of the largest and most trusted retail healthcare business support organizations in the U.S., supporting 15,000 healthcare professionals and team members at more than 1,000 health and wellness offices across 46 states in three distinct categories: Dental care, urgent care, and medical aesthetics. Working in partnership with independent practice owners and clinicians, the team is united by a single purpose: to prove that healthcare can be better and smarter for everyone. ADMI provides a comprehensive suite of centralized business support services that power the impact of four consumer-facing businesses: Aspen Dental, Clear Choice Dental Implant Centers, Well Now Urgent Care and Chapter Aesthetic Studio. Each brand has access to a deep community of experts, tools and resources to grow their practices, and an unwavering commitment to delivering high-quality consumer healthcare experiences at scale. As a reflection of our continued growth, we have an exciting opportunity to join as an Associate Marketing Manager, Motto Clear Aligners.

The Marketing Manager for Motto Clear Aligners will be responsible for leading consumer marketing efforts to meet business goals and established metrics that help grow brand awareness of Motto and revenue growth for the Orthodontics category. This role will partner with cross functional teams to execute on key Motto campaigns to drive consumer interest and conversion.

Essential Responsibilities

Support building the Motto brand to improve its presence in orthodontic care to drive conversion rates, charge out rates, and increased utilization across all practices.
Collaborate with cross functional teams to execute on key commercialization activities for new products and campaigns.
Responsible for driving strategic marketing campaigns across web, social, digital and CRM to drive revenue and growth.
Collaborate with marketing cross-functionals - including Media, Creative, CRM, PR and to measure campaign effectiveness and present strategies to grow campaign effectiveness.
Manage the creative development process with internal stakeholders and external agencies to support marketing across multiple channels to increase awareness and drive conversion rate of Motto.
Understand the brand strategy and consumer path to purchase and implement key learnings across all marketing touchpoints.
Collaborate with insights to analyze brand, creative and consumer sentiment within the category.
Work with internal stakeholders to obtain, interpret, and apply insights and performance analysis to help drive product pipeline, product line strategies and campaigns

Reporting Structure

This role would be reporting into the Director of Marketing, Motto Clear Aligners

Requirements/Qualifications

5+ years consumer marketing and brand management experience (Experience in e-commerce a plus)
Desire to own projects and exceed expectations, with ability to find solutions and deliver results within a fast growing, rapidly changing, and entrepreneurial environment
Effective communication, including writing, speaking, active listening and presentation skills with ability to communicate effectively with cross functional teams
Experience and skills influencing, leading, and directing individuals in multiple functional areas
Proactive, solutions-oriented with ability to make in the moment decisions that drive efficiencies and improve product
Organized, high attention to detail and experienced in managing multiple projects simultaneously
Demonstrates a continuous learning orientation and manage complex tasks and competing priorities
Education: BA/BS, MBA is a plus.
Up to 20% travel
Based in Chicago, IL at Aspen Group's Chicago headquarters

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Salary: Annual pay range: $100,000 - $130,000, plus bonus/incentives
A generous benefits package that includes paid time off, health, dental, vision, and 401(k) savings plan with match

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FAQs About Marketing Manager (Motto) Jobs at TAG - The Aspen Group

What is the work location for this position at TAG - The Aspen Group?

This job at TAG - The Aspen Group is located in Chicago, IL, according to the details provided by the employer. Some roles may also include multiple work locations depending on the requirement.

What pay range can candidates expect for this role at TAG - The Aspen Group?

Candidates can expect a pay range of $100,000 and $130,000 per year.

What employment applies to this position at TAG - The Aspen Group?

TAG - The Aspen Group lists this role as a Full-time position.

What experience level is required for this role at TAG - The Aspen Group?

TAG - The Aspen Group is looking for a candidate with "Senior-level" experience level.

What benefits are offered by TAG - The Aspen Group for this role?

TAG - The Aspen Group offers following benefits: Health Insurance, Dental Insurance, Vision Insurance, Paid Vacation, and 401k Matching/Retirement Savings for this position. Actual benefits may vary depending on the employer's policies and employment terms.

What is the process to apply for this position at TAG - The Aspen Group?

You can apply for this role at TAG - The Aspen Group either through Sonara's automated application system, which helps you submit applications 10X faster with minimal effort, or by applying manually using the direct link on the job page.