Marketing Manager, App User Acquisition

JOB TITLE: Marketing Manager, App User Acquisition LOCATION: Austin, TX DURATION: TBD PAY RANGE: $32 - $42/hr. TOP 3 SKILLS:

• Hands-on mobile user acquisition experience managing paid app campaigns across walled gardens and DSPs, with accountability for CAC, ROAS, and retention metrics.
• Strong app attribution and measurement expertise, including MMP (AppsFlyer preferred), SKAdNetwork/Telecommunication environments, and troubleshooting tracking discrepancies across web-to-app and app-to-web flows.
• Strong analytical and technical capability, including SQL proficiency, funnel and incrementality analysis, and experience designing and interpreting structured creative tests to optimize performance.

What You Will Do:

• Implement and optimize paid app marketing campaigns across acquisition and re-engagement spanning walled garden and DSP inventory sources with accountability to CAC, ROAS, and downstream retention metrics.
• Own day-to-day campaign operations: build, monitor, test, and iterate systematically, surfacing findings and recommendations to channel leadership.
• Analyze performance across the full tracking stack MMP event data through to warehouse-level sessions and transactions including web-to-app and app-to-web flows where attribution methodology, user identifier joins, and referral-tag logic intersect. Comfort troubleshooting tracking discrepancies across these environments is critical.
• Build and maintain performance dashboards and ad-hoc analyses, contextualizing paid app results within broader marketing activity including organic, CRM, and web.
• Run structured creative tests from brief through analysis A/B framework design, asset performance evaluation, channel-specific iteration and deliver clear takeaways that inform creative direction.
• Support app store optimization monitoring: keyword performance, creative asset health, and competitive landscape tracking.
• Participate in platform and vendor partnerships alongside channel leadership, representing program performance and surfacing alpha/beta opportunities.
• Stay current on mobile measurement evolution SKAdNetwork, Privacy Sandbox, Telecommunication, incrementality methodologies and flag implications for how we measure and optimize.

Who We Think Will Be a Great Fit:

• You see performance metrics as descriptive of a customer journey, not just a scoreboard. You can move between an MMP dashboard, a raw data spreadsheet, and a partner summary without losing that thread. You operate with ownership and follow through without being managed.
• Hands-on mobile user acquisition experience across different types of install sources on behalf of a recognizable app brand.
• Genuine depth in app attribution and measurement: MMP methodology, install and event attribution mechanics, and operating in post-Telecommunication measurement environments. AppsFlyer experience strongly preferred.
• Solid working knowledge of web-to-app and app-to-web tracking environments. Candidates who have only worked within MMP-closed-loop workflows should be prepared to speak to how they'd approach this gap.
• Solid command of UA and re-engagement funnel metrics and basic incrementality concepts.
• Comfortable writing basic SQL and troubleshooting results with or without AI support; able to pull your own data, build reporting views, and troubleshoot tracking issues without full reliance on a data team.
• Experience designing and interpreting structured creative tests.
• Background in retail, e-commerce, or large-scale corporate environments is a plus familiarity with cross-functional martech, analytics, and insights teams translates directly to how we work.
• Clear communicator; able to translate performance data into summaries and recommendations for stakeholders across technical and non-technical contexts.