Marketing Operations Coordinator
Fraza / Vitan EquipmentCanton, MI
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Overview
Schedule
Full-time
Career level
Senior-level
Remote
On-site
Job Description
Role Overview
This role is designed for someone who wants broad exposure to how marketing supports business growth while building real experience across multiple areas of marketing and sales. As the Marketing Operations Coordinator, you will play a central role in marketing operations – supporting lead management, CRM coordination, sales enablement, campaign execution, and basic performance reporting.This position ensures marketing initiatives are organized, executed efficiently, and aligned with sales priorities. In addition to supporting day-to-day marketing activity, you’ll act as a key operational partner on larger initiatives, helping drive projects forward, maintain data integrity, and support visibility into performance across the company.Key Responsibilities- Monitor, route, and maintain incoming leads to ensure timely input and follow-up
- Track trends in lead flow and campaign results
- Assist in identifying opportunities based on CRM and campaign data
- Ensure data accuracy across marketing systems
- Draft, edit, and schedule email campaigns
- Create and schedule social media content (LinkedIn)
- Assist with print collateral (flyers, brochures, sell sheets)
- Support campaign setup and deployment across channels
- Make updates in WordPress (copy, images, CTAs, landing pages)
- Upload blogs, videos, and assets
- Work with agency partners to monitor performance and flag opportunities
- Coordinate logistics for customer events and trade shows
- Manage vendor communication
- Support event materials and follow-up
- 3–4 years of marketing experience in a B2B or B2C environment
- Experience with CRM and marketing automation tools (HubSpot preferred)
- Comfort working with data and basic reporting (Excel, CRM dashboards, etc.)
- Strong writing and communication skills
- Basic design skills (Canva or similar)
- Strong organizational skills and attention to detail
- Ability to manage multiple projects in a fast-paced environment
- Collaborative mindset and ability to work cross-functionally with Sales
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FAQs About Marketing Operations Coordinator Jobs at Fraza / Vitan Equipment
What is the work location for this position at Fraza / Vitan Equipment?
This job at Fraza / Vitan Equipment is located in Canton, MI, according to the details provided by the employer. Some roles may also include multiple work locations depending on the requirement.
What pay range can candidates expect for this role at Fraza / Vitan Equipment?
Employer has not shared pay details for this role.
What employment applies to this position at Fraza / Vitan Equipment?
Fraza / Vitan Equipment lists this role as a Full-time position.
What experience level is required for this role at Fraza / Vitan Equipment?
Fraza / Vitan Equipment is looking for a candidate with "Senior-level" experience level.
What is the process to apply for this position at Fraza / Vitan Equipment?
You can apply for this role at Fraza / Vitan Equipment either through Sonara's automated application system, which helps you submit applications 10X faster with minimal effort, or by applying manually using the direct link on the job page.