Marketing Operations Manager

About Avoca

Avoca is transforming how home service companies engage with their customers. Our AI-powered conversational agents handle every high-value inbound call, including booking jobs, qualifying leads, and driving higher revenue—all at a speed and consistency unmatched by human call centers.

We’ve expanded to 100 employees in under two years, backed by a high-energy, in-office culture across our NYC headquarters and Santa Barbara office. In a $500B+ market where missed calls mean lost business, we’re building the category-defining platform for AI-driven customer engagement.

We’re serving the largest brands in home services, and grew 10x in 2025. With a high-performance, in-office team in NYC, we’re moving fast to capture a massive, underserved market where 85% of missed calls go to competitors. Every hire here has an immediate and visible impact.

About The Role

We’re looking for a Marketing Operations Manager to build and own the systems, data, and processes that power Avoca’s go-to-market engine. This role sits at the intersection of Marketing, Sales, and Revenue Operations, and will be foundational in shaping how we generate, track, and convert demand as we scale.

You’ll design and implement the marketing operations infrastructure from the ground up. You will be defining lead lifecycle and attribution models, standing up dashboards and reporting, and creating repeatable processes that connect marketing activity to pipeline and revenue. This is a high-ownership role for someone who thrives in early-stage environments, enjoys creating structure where little exists, and wants to enable GTM teams to move faster and make better decisions with clean data and clear signal.

What You’ll Do

• Own and optimize Avoca’s marketing tech stack including CRM, marketing automation, attribution, and analytics.

• Build and maintain lead lifecycle management, routing, scoring, and handoff processes with Sales.

• Define and report on core marketing and pipeline metrics including funnel performance, conversion rates, and ROI.

• Partner with Marketing to enable campaign execution, experimentation, and performance measurement.

• Ensure data accuracy, governance, and consistency across systems and dashboards.

• Support forecasting, planning, and pipeline reporting in partnership with Sales and Finance.

• Identify and implement process improvements to increase GTM efficiency and scalability.

• Act as a key liaison between Marketing, Sales, RevOps, and Systems teams.

What You’ll Bring

• 3–6+ years of experience in Marketing Operations, Revenue Operations, or Growth Ops.

• Strong hands-on experience with CRM and marketing automation tools (e.g., HubSpot, Salesforce, Marketo, etc.)

• Deep understanding of B2B SaaS funnel metrics and attribution models.

• Highly analytical with strong spreadsheet, dashboarding, and data modeling skills.

• Ability to translate business questions into clean, actionable reporting.

• Comfortable working cross-functionally in a fast-paced, high-growth environment.

• Bonus: Experience supporting enterprise or sales-led GTM motions.

Who You Are

• Self-motivated, entrepreneurial, and comfortable operating in fast-moving, high-growth environments.

• Thrives on owning processes end-to-end and balancing multiple initiatives simultaneously.

• Autonomous, self-directed, and comfortable working with ambiguity.

• A proactive and effective communicator.

• You are collaborative, organized, and efficient.

• Eager to work in person at our NYC office full time.

Why Avoca

At Avoca, you’ll be part of a team that’s building a category-defining company at the center of a massive market opportunity. We’re a fast-moving, collaborative team with a culture designed for builders who thrive on speed, iteration, and impact.